Google Play Store has halved the developer tax on subscriptions

The common trend of 30/70 dividends between developers and appstore owners has come under the microscope in recent years, especially after Epic Games made a lot of noise about it.
This has led some platforms to make changes to their policies, usually reducing what is called a “developer tax” only under certain conditions. In general, however, store owners still retain 30% of their revenue by default, but Google is making significant changes to this policy.

According to Aetna from System counts According to Slashgir, allocating 30% profit to platform owners in the mobile app market has been common for years, which has caused dissatisfaction among developers because it causes the average selling price of each app to be around $ 5 or even less.

This can be even worse for apps and services that profit on a monthly or yearly basis. At the same time, however, the likes of Google and Apple have been trying to promote the subscription model as a more appropriate and sustainable strategy for apps, rather than one-time payments. To encourage this model, Google is making it more attractive for developers to pay for subscriptions by reducing sales taxes.

As of January 2022, service fees or anything sold through Google Play Store will be reduced from 30% to 15%, allowing developers and publishers to earn 85% of their revenue.

Google is also adjusting some figures for eBook publishers and custom music streaming services.
These people will have their service fee reduced to 10% if they participate in Google Play Media Experience. Google says the program encourages publishers to target most or all of the devices on which Android is available, and to ensure that the same experience and content can be used in cars, TVs and even smartwatches.