Helsavl, a healthy eating style app

He received his master’s degree in entrepreneurship from Sweden, where he worked for several years as a scrum master and business developer. Then he thought of starting a startup in an area he himself had been concerned with in the past, namely a healthy eating style.

Having a relevant education and work experience gives birth Startup Helsavol شد.

What is the purpose of Helsavl and what challenge is it going to help?

One of the problems that the world is currently struggling with is the problem of obesity and overweight and the diseases that result from it. Like diabetes, cancer, high blood pressure and heart disease. We need awareness to fight these diseases and have a healthy society. At Helsaval, in addition to informing, we try to accompany people on the path to health. The solutions on the market are mostly calorie counters and short-term diets that are often prescribed regardless of the individual’s needs, daily habits, and characteristics.

At Helswell, we believe that we all have a set of daily habits. Things we do every day, without really thinking about them. Morning coffee, eating sweets as an evening meal, late fingernails and…. Sometimes we do not even realize that we are repeating these habits every day. But we are aware of their effects on our bodies. We find that we are a little slower, or our jeans are a little tighter, or it is difficult for us to get up.

At Helswell, we care about people’s awareness, habits and lifestyles. We know that habits are the things that shape people’s decisions, such as the food we go to when we are unconsciously hungry, the way we work, and even the way we eat. These habits are the driving force behind weight gain and loss, which we usually do unconsciously, which is why Helswell puts so much emphasis on eating consciously.

The Helsavl team has used the latest world science, research, studies and insights to build the Helsavl app, which helps the user to achieve a healthy goal by living a healthy, conscious and stress-free life and to avoid short-term and useless diets. Because the era of hard and short regimes is over. World science focuses on food scheduling. In this way, through fasting (intermittent fasting), you can rest your body at certain intervals and not eat. In addition, the emphasis of this science is on a low carb but high protein and natural fat method that allows you to sleep better, be more energetic and feel light and comfortable. In addition to helping our physique, healthy eating helps our mood and hormones, in fact, the famous saying: “We are what we eat!” As a team, our goal is for people to live in a healthier and happier society. We believe that Intermittent Fasting and Food Awareness can restore balance to the world and reduce food overdose. Our focus is on creating enthusiasm and motivation and restoring health to people.

How was Helsawl born?

I immigrated to Sweden when I was 16 years old. The first thing that came to my mind after emigrating was the difference between the Swedish and Iranian diets. And this difference was so significant for me that during these years, when I traveled to Iran, I just realized how much we have a wrong nutrition culture. This sparked my interest in studying nutrition and the fact that I began to test myself on the nutrition theories of the day. The first thing I did was reduce my lifestyle to carbs and start researching and realizing that the carbs and sugar industry is a dirty industry so that only a few can make money and make people happy for a while. I realized that apart from the fact that nourishment is formed from the culture and history of a country, a large amount of it is our playfulness as human beings, who have turned away from nature to make money, thus causing chronic diseases such as diabetes to be transmitted from generation to generation. to be given. The difference that stood out to me was the amount of carbohydrates and sugar consumed in Iran, as well as the meal hours, which are usually eaten in the evening after 9 pm, something that is eaten in Sweden at 6 pm or at least 7 pm. And that because I was constantly researching nutrition, I talked to a lot of people in Iran and realized that this malnutrition stems from ignorance and sometimes from bad moods, I mean emotional eating. Another thing that prevents healthy eating and consumption of vegetables in Iran is that usually the mother of the family is responsible for cooking food at home and usually cooks rice food, and this issue usually makes people have no choice but to eat 2 servings of rice. Do not have a day. For this problem, we have a recipe and training program for people.

How was the Helsavl team formed?

The team developer Shayan al-Iraqi and I had previously worked together on a startup, and this collaboration and my goal led us to develop the Helsavel app. During this period, our team was gradually formed, people were added to us and people stopped working with us until today, when we are now four, two programmers and a nutritionist who is trying to add more people to the team. do.

What was Helswell’s most important challenge? How was it fixed?

Our main challenge at the beginning was to design a suitable solution to the problem that Helsavl wants to solve. We have done a lot of research from the target community to find out exactly what solution might be easiest and most effective for them, and we are still researching to best help people live healthier lives.

What is the Helsavl revenue model?

Helsavel was free for a few months from the beginning because it was important for us to be able to survey users and the version we were going to get paid for was something that users were willing to pay for and really help them. Now Freemium We are, that is, part of the app is free and part of it costs the user.

Which collections supported you?

Currently, Shiraz Hub is one of the largest accelerator Antarctica and also working with Sweden accepted us as one of the teams of the acceleration course. We participated in Inotex exhibition this year and got acquainted with Shiraz Hub from there.

What collections are you going to get help from?

Our decision for now is to continue working with Shiraz Hub, to attract capital, we also get help from Hub, which is a subsidiary of Hamrah Aval.

What is your competitive advantage with other lifestyle and nutrition apps?

In fact, we are against dieting and constantly counting calories, and we are gradually implementing this goal in the app. We try to be a health companion for people and provide them with a weekly health report, little by little Artificial intelligence Be able to capture people’s information and provide users with the most personalized solutions. And another goal is to be on the path to a healthy lifestyle with people, and we will pursue this goal with various features that are not available in the market. Such as fasting timers, suggested alternatives, easy and healthy recipes, daily tips and features for conscious eating. One of the things that is not mentioned is the effect of nutrition on our mood and hormones. In fact, the effects of food psychology on the human body. At Helsavol, we strive to keep up with future features in this regard, as our motto at Helsavol is “A healthy body is the food of the soul and mind.”

Tell us about your competitors’ market:

We have 2 or 3 competitors in the market that work well and have their own users. One of the largest is celery, but because we are more focused on being with the user, consciously eating, the effects of food on mood and hormones, and to do this we intend to collect data from users so that we can use artificial intelligence. We distance ourselves from competitors by offering easier and more personalized solutions.

What are your plans for marketing Helsaul?

We try to understand our audience well first, then we try to be able to provide the best solution in the form of features in the app as well as content on social networks. One of the answers in our field is modeling successful people in the field that we try to produce such content. People’s diet should be in line with their lifestyle and we will do our best to create in this new market that we are going to create so that we can personalize the solutions so the full understanding of the user helps us to be able to this market. Create a new one in Iran.

Given the cooperation with Sweden, do you intend to enter the international market?

According to our research, even in the international market, not much attention is paid to the effect of nutrition on our mood, spirit and psyche. We are trying to be able to gradually introduce the Helsavel app in international phases, even in English, in the international market with international cooperation.

What is the Helsavel Development Plan?

One of our plans is to design lifestyles for people to ask them questions, and in later phases, when we get to Big Data, we intend to give personal solutions and improve them through artificial intelligence.

Your final speech?

We are committed to always providing you with reliable and up-to-date information. In our world today, a simple Google search probably worries you more than it informs you. We are here to help. All our content is provided to you from approved and up-to-date articles and is filtered by nutritionists. Whether it is nutrition, new habits or physical health, we work with professionals in every field to use their seal of approval in all dimensions to make your health journey safer than ever, because you and your health are important to us. Is.