HMD Global no longer manufactures Nokia flagships

HMD Global, the owner of the Nokia handset brand, has previously tried to offer mobile phones in all price ranges, but has now decided to leave the market for flagship products. Out Be. The company’s marketing director confirmed in an interview that the construction of a $ 800 phone It no longer makes sense for this brand right now.

HMD Global Product Marketing Director Adam Ferguson in an interview with the website Android Authority Said the company no longer intends to produce Flagship phone does not have. He claimed that HMD did not want to get involved in a war over the technical specifications of the handsets, but instead wanted to differentiate the brand with other features.

In the first years of its operation, the company tried to cover all markets. But small startups have limited resources and it is natural that they want to focus on one specific area. If you look at sales reports Nokia phones Let’s face it, HMD saw a significant drop in sales in 2019 that lasted until the first half of 2020.

Nokia has been profitable for the last 6 seasons

The Corona epidemic did not naturally help the company’s business, but things did get better. Sales of Nokia products went up and now the company is in The last six financial seasons, That is, has been profitable since the third quarter of 2020. This is a point that Adam Ferguson also emphasizes.

In the fourth quarter of 2021, HMD Global had the most profitable quarter in its history and overall 3.2 million Sold the phone. The revenue from the company’s handset business increased by about 41% in 2021 compared to 2020. Also, the total sales of mobile phones is improving compared to the significant decline in 2020.

The fact is that although Nokia has left the high-end handset market, delayed its updates and is almost no longer seen in the headlines, it has performed well overall commercially and is apparently making its way into Economic phone market has found.