“Hosseinieh Moali” from the perspective of the audience/against stereotypes and innovator in form+film
According to Fars News Agency’s Radio and TV reporter, the “Hosseinieh Moali” special program was aired on the 3-Sima channel from August 7, 1401, coinciding with the first night of mourning in the month of Muharram, with the presence of chanters, veterans and elders of the country’s religious delegations. 1,200,000 views have been recorded in the 7-day broadcast of this program on TV.The statistics of the TV site until the moment of producing the report).
A successful program, according to its producer, “so far, not a single rial has been paid for the project” and even during the production days of the program, some of the decision-making managers were of the opinion that “Hosseinieh Moali” should be aired not for this year’s Muharram, but for next year’s Muharram. . Saeed Haddadian, Seyed Majid Bani Fatemeh, Mohammad Samimi and Mehdi Rasouli are the four zakirs of this program and according to the producer of “Hosseinieh Moali”, the assembly of zakirs formed this special Muharram 1401 TV program.
Why is “Hosseini Moali” important?
Basically, in the past years, the eyes of the TV audience were used to programming stereotypes and based on predetermined rules during religious occasions, but this year, “Hosseinieh Moali” has attracted the attention of the national media audience as a new approach in religious programming. Creativity, mastery of the technical rules of programming and the fearlessness of its creators have joined hands and created a new form of innovation among the special programs of the national media. A program that is not supposed to be subject to the formal forms of special television programs in the past decades, and by drawing the feet of the regular television audience in the text of its programs, it has provided an equal share to the public to recognize the talents of the country’s praise.
Saeed Sotoudegan, the producer of the program, said in a conversation with the scholars about the selection process of the people in the program: “We referred to institutions that had reliable databases from official and unofficial institutions, and from the Publicity Organization, Imam Sadiq University (AS), the Board of Jamia Imani” Mashaar” to the group of friends who are specialists in this field, are experts in the field and have both recognition and human network and content support in the whole country. That is, regardless of the fact that these dignitaries came in the field of human resources and had held a ceremony, they had known the best talents in the country’s eulogy field for years and helped in some areas, but we had a strong support team in the field of content, and this finding elite people in eulogy at the level The whole country put a lot of effort on the shoulders of the content team.
A look at the latest audience statistics of “Hosseinieh Moali”
According to the latest statistics registered in the online system of Telebioon, the special program “Hosseinieh Moali” has registered more than 1 million and 200 thousand viewers in this system. Of course, this number does not show the unique audience of “Hosseinieh Moali” and this number shows the total views of the different episodes of this program in the public view.
Another important point regarding the audience statistics of “Hosseinieh Moali” is the stability of visiting and viewing new episodes of this program. In many cases, after a few episodes of a story series or TV show, we see a decrease or drop in audience. One of its factors may be the mismatch between the expectations of the audience and the reality of that series or program. In fact, as it gradually passes from the broadcast of the episodes of a series to the end of the broadcast, the audience is facing a drop. But the comparison of the first and last episode of “Hosseinieh Moali” does not show anything like that.
In the following, you can see the pleasant performance of Amirhossein Mohammadi on the first night of “Hosseinieh Moali” broadcast on the Three Sima channel:
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