How much does it cost to make Xiaomi 12S Ultra?
Xiaomi 12S Ultra It is the most powerful and advanced Xiaomi flagship to date, which certainly has expensive components, but how much do the Chinese spend to make each device of this flagship?
Nearly two weeks ago, Xiaomi unveiled its newest flagship for 2022; A smartphone that has a unique design and camera and has succeeded in defeating the iPhone 13 Pro Max in the game test.
This smartphone in the basic version with 8 GB of RAM and 256 GB of internal memory is priced close to 900 dollars Yes, but how much does Xiaomi spend to make this device? A new report from the research company Counterpoint It answers this question.
The cost of making Xiaomi 12S Ultra
According to a recent report, The cost of making each Xiaomi 12S Ultra device equal to $516 Of course, this cost is related to the parts and materials used in it (BoM). A large part of the manufacturing cost is related to the chip and the giant camera of this smartphone.
Apparently, Xiaomi paid the same price to buy the Sony IMX989 sensor $79 paid which is almost 15% of the total cost of flagship parts. But if you think that a more expensive part than the camera is not used in this device, you are wrong because Qualcomm sells its flagship chip at a higher price.
Qualcomm flagship chip Snapdragon 8 Plus 1st generation with the price $128 Sold to Xiaomi, which includes 25% of the total cost of Chinese flagship materials. Xiaomi also spent $89 and $58 for the display and storage system of this flagship, respectively. The next expensive part is the 5G system, which costs $24 for Xiaomi.
It seems that Xiaomi spent nearly 60% of the selling price of the 12S Ultra on the parts used to make it, however, the other 40% is not fully considered profit. In fact, we have to consider the costs related to research and development as well as marketing so that we can achieve Xiaomi’s profit from the sale of this flagship. However, the 12S Ultra increases Xiaomi’s profit margins.
In this article, you can see the dissection video of Xiaomi 12S Ultra.