How to generate revenue for foreign platforms and social networks from users – Mehr News Agency | Iran and world’s news

According to the Mehr correspondent, today a significant part of human communication is formed through social networks and messengers, and the data generated by users are hosted on these platforms.

In other words, communication platforms such as messengers and social networks are the main tools Collect The data are and since after Gold And oil, data, and information are the most valuable commodities in the world today, and large IT companies are investing heavily in gaining more and more of that data.

Hence the draft of the plan “Protection of users’ rights and basic services of cyberspace application” recently by the Cultural Commission Parliament And in collaboration with the Research Center Parliament Editing It has also taken a special look at the issue of protecting the privacy and data of individuals in cyberspace. The plan emphasizes the demarcation of cyberspace and cyber defense of the country and the prevention of unauthorized use of data at border crossings.

Elsewhere, this plan also emphasizes the need to obtain License The activity of effective domestic and foreign basic services has been emphasized and the supply and activity of effective foreign basic services in the country requires the introduction of a legal representative and acceptance of the notifications of the High Commission for Cyberspace Regulation.

Accordingly, basic service providers should be respectful of users and in return Discipline And public security issues such as “protecting the privacy of users and preventing unauthorized access to their data”, “authentic identification of users and protection of user information in accordance with the obligations and laws” and “failure to transfer data related to the identity and activities of Iranian users to Abroad And its storage and processing in Abroad»To observe.

in this About Masoud فیاضی Deputy Education studies And Culture Research Center Parliament Earlier in an interview with Mehr reporter, about The reasons for having to represent foreign platforms in Iran in accordance with what is mentioned in this plan, he emphasized:های Foreigners have benefits for the community of 80 million Iranians, and the revenue generated by these networks is not small enough for these platforms to easily ignore.

He said that the presence of Iranian users in these platforms is profitable for them, he said: they have benefits and only to provide Service Price For God’s sake, they do not provide us with their costly infrastructure, and if they are not economically viable, they will definitely not serve us.

However, from the point of view of a user who has nothing to do with the world of technology and ways to earn money from it Question It comes to mind why foreign platforms and social networks do not charge their audiences for membership fees and subscriptions for the services they provide. To How do they generate revenue from the activities of Iranian users in these networks?

محمدجعفر نعناکار “A platform has a showcase of services and services that a user can share and use those services can be beneficial to the platform,” said the cyberspace lawyer in an interview with Mehr.

He stated that users in social networks by subscribing, like Adding a comment without knowing it, they publish part of their data, he added: Currently, several 10 million Iranians share their interests by subscribing to foreign platforms, including Instagram, and these platforms Based on ذائقه‌سنجی They promote products through artificial intelligence.

نعناکار By stating that foreign platforms, in return for providing free services, use the data obtained from users’ searches to advertise targeted and accurate commercial companies in the web environment and earn money. But the main challenge arises when the owners of these platforms define other applications for this data.

The cyberspace expert continued: “What is very important for platforms and is considered as a kind of hidden financial resources for them, is related to the sale of users’ data.” Selling data to security centers and spy devices around the world is one of the measures taken by all foreign platforms and these centers In this way They engage in data engineering and cultural engineering in countries including Iran.

نعناکار He said that the revenue source of the platforms is not only for the sale of advertisements, but due to the importance of the data and information extracted from it as ثروت And the most valuable commodity in the world, these platforms receive huge costs from selling user data to the security agencies of countries. Therefore, it is in their interest to operate in our country without any rules and regulations and away from paying legal deductions, and to sell users’ data.

Surveys show that the policy pursued by foreign platforms is to first attract a large number of users with slogans such as privacy and freedom of expression and free use, then after a while the user according to the services and features that Provides the platform, becomes dependent on these platforms, and Eventually This dependency is so great that if you do not have access to these platforms, you will survive Man Is disrupted and has to accept the terms of the service.

However, the evidence shows that Iranian users are not very sensitive about sharing their information and are not aware of the value of the data produced by them, and this explains to them Did not What valuable information can be extracted from the data generated by them.