IDC reports the lowest amount of phone sales in 2022 in the last 10 years

According to IDC, in total 1.21 billion The smartphone was sold in 2022, the lowest annual sales of the year 2013 is considered. Factors such as a significant decrease in consumer demand, inflation and economic uncertainty have been mentioned as the reasons for this issue.

IDC in Report yourself It announced that companies sold 300.3 million smartphones in the October-December quarter, which represents a year-on-year decline of 18.3 percent. Also, this is the biggest drop in history in a quarter.

Nabila Popel, director of research at IDC, says:

“We’ve never seen devices shipped in a holiday quarter lower than the previous quarter. However, weak demand and high inventory caused sellers to reduce their production.

in this report Apple It has maintained its position as the top smartphone manufacturer in the world. According to IDC, Apple sold 72.3 million iPhones during the fourth quarter, which is a 14.9% decrease compared to last year.

Samsung As the second largest smartphone maker, it saw sales decline by 15.6 percent year-on-year to 58.2 million units.

Chinese company Xiaomi which is in the third place, sold 33.2 million devices in the fourth quarter of the year, which has decreased by 26.3% compared to the previous year. Among the top five smartphone companies, which also includes Chinese companies Oppo and Vivo, Xiaomi experienced the biggest decline.

Finally, IDC research director Anthony Scarcella explains that with a decline of more than 11% for 2022, 2023 will be an important year for manufacturers to rethink their device portfolios.