Imperceptible inspection of cinemas against smuggling

Theater News Base: Ruhollah Sohrabi, Director General of the Office for Supervision of Film Release and Screening, said about the promotion of movies: Due to the special circumstances prevailing اکران And the need for broad and comprehensive advertising to attract more audiences, the need for radio assistance is felt more than ever. The field of culture and art, more than anything else, requires the special attention of cultural managers and stakeholders, so a manager who does not have a deep knowledge of this field will inadvertently inflict irreparable blows on this very important field. Cinema and television are complete and complementary to each other and the interaction of the two A side Between these two areas can be very useful.

He added: the special and favorable look of TV officials in creating interest and Desire It is very effective among cinema audiences and will reduce the desire of the owners of works to advertise in unauthorized spaces. In recent years, due to the lack of interaction between the two A side Between cinema and television, it was basically the owners of the works who suffered the damage, so the expectation from the new directors is to keep the way of advertising and informing the works on screen open so that the producers or distributors of the works resort to inappropriate promotional measures and Skirt Do not allow unauthorized networks.

Broadcasting can still play a leading role in attracting the audience

Sohrabi He said: “Radio and Television has a unique advertising capacity that, despite the pervasiveness of social networks and cyberspace, can still play a leading role in attracting cinema audiences, but this interaction must also be observed by cinematographers, and cinematographers are also expected to consider And frameworks Osuli Observe the national media.

The director general of the Office for the Supervision of Film Releases and Screenings said: “During the detailed conversations I had with some filmmakers in recent days, they generally complained about the decrease in cinema audiences and the lack of attention of radio and television. They have mentioned. Regardless of accuracy and Sufficient I hope that in the new transformation period, directors will have a kinder interaction and cooperation with cinema and cinematographers, because the feeling of hopelessness and helplessness of cinematographers to advertise in the national media, legitimizes unconventional advertising and directs stakeholders in this field. The ad side will be from unauthorized networks and in inappropriate ad formats.

Combining cinema organization inspectors to combat film smuggling

Ruhollah Sohrabi in another part of گفت‌هایش Regarding the composition of the inspectors of the Cinema Organization to supervise the cinema halls and the non-smuggling of films, he said: Organized people We get dual help from moviegoers, interested and active students in the field, and some other cultural and artistic activists who are also interested in watching movies, both for watching movies and the content of movies, and for how theaters function in terms of protection. From movies being screened. Friends give us reports, and these inspections continue unnoticed in some halls. In some cases, report on these inspections Cinema owners We have put it together.

Sohrabi also stressed about equipping cinemas with CCTV cameras to prevent film smuggling: “Currently, the vast majority of cinemas are equipped with cameras, but this is not a reason for us not to check their condition again.” We have to see if these are the same cameras Just the shape It has a formality and they are installed only to respond to the inspectors or they are really functional and actively checking the condition of the halls. We have monitoring rooms in many cinemas, and the main care of the cinemas should take place in these rooms.

He added: “We have this problem to a large extent in the cities, and a number of cinemas, which are very few in number, have not yet been equipped with CCTV cameras, and according to the head of the union,” Cinema owners And according to their favorable promise, this problem should be solved in the next few days. Otherwise, it is natural to re-smuggle the films off Curtain Let’s face it. This is part of the story, and in any case, the support of the cinema organization, government agencies and security and law enforcement centers is also needed in this regard. The cinema organization is financing and taking care of the theaters with financial support, and negotiations have begun, but Cinema owners The main actors and people on the front lines of this story are considered.

The film protection headquarters is still active

Sohrabi also said about the activities of the headquarters for the protection of cinematic works and unaware of its activities in recent months: “This headquarters is still active, as if the working group for combating film smuggling is also held under the same headquarters.” In the beginning, some channels and other parts of cyberspace were blocked due to sharing smuggled videos, and Be you This follow-up continues.

He added: Discussion Culture building The main and immediate priority of all organizations active in the field of culture and art. From the Cinema Organization to the Radio and Television Organization and the Islamic Propaganda Organization and other bodies, they must work in the field of culture and not allow the ugliness of the film smuggling incident to disappear any more. There are still some people who record movies on the big screen and smuggle them through flash Habit Without آفت They know that this move is worse than any kind of theft and theft, because it has consequences for the culture and art of the country. Sensitivities should increase by the same amount.

Sohrabi emphasized in the end: The important issue is that the cinema organization and no other body alone can not deal with this great problem and certainly everyone Industries From cinematographers and Cinema owners Until further notice Industries Activists in the field of cinema and television should have a special sensitivity on this issue. Every guild and organization must perform its inherent duties, and it is natural that the cinema organization will also perform its defined duties. We must try to eliminate film smuggling, which in some way threatens the capital of cinema, otherwise we will lose the few investors who are still interested in cinema and invest in this field. I am sure that if the sensitivity of all filmmakers on this issue is maximized, we will soon see the eradication of this great dilemma.