Improving organizational approaches with a focus on customer orientation is Saipa’s priority
According to Economy Online, at the same time as the international automobile exhibition was held in Mazandaran province, a meeting of senior managers of Saipa Automotive Group in the field of sales and after-sales services was held with a group of agencies in Mazandaran province.
In this ceremony, Gholamreza Doftri said: Saipa Group’s effort is to improve the approaches in the organization, and in this direction, customer orientation is the main focus.
He clarified: The change of structure in the sales network and sales services and everything connected to this chain has started in Saipa Group.
Deputy CEO of Saipa said: The prerequisite for dealing with customers’ affairs is to deal with the affairs of the after-sales service network, and if we want to have satisfied customers, we must have a satisfied network.
Regarding the quality of parts and the way of providing services, he pointed out: The CEO of Saipa Group emphasizes on the production and supply of flawless cars, and our car manufacturers and parts manufacturers are working towards this.
Dafari named economic production as one of the issues emphasized by the senior management of Saipa Group and said: the production of economic cars is very important and it is important to be able to produce cars that have the least losses, and for this purpose, the production of Saina and Tiba has been ordered to be stopped. We put in work.
The Deputy CEO of Saipa Group said: “Unfortunately, there has not been a good investment in Saipa in the past years in the field of engine production. To solve this problem, efforts are being made for the initial production of 1600 cc and 16-valve engines with the support of the senior management of the group.”
He added: “Regarding imported cars, negotiations have been held with partners and this matter has been announced to the ministry and will be announced in the future if approved.”
The deputy CEO of Saipa regarding the cooperation and integration of the dealership network and taking advantage of the potential of the country’s two largest automobile manufacturers said: “Since last year, negotiations have been held for the union of the two largest automobile manufacturers of the country, Saipa and Iran Khodro, and we are trying to use each other’s capabilities and capabilities.” and on this basis and in order to reduce costs and increase the number of agencies, the fields of cooperation are being identified.
Regarding the holding of a meeting of consensus with the agencies, Doferi said: It has been years since such an environment for interaction with the network of provincial agencies was created and these opportunities should be used to restore these relations, so this year in Fars provinces These meetings were held in Khorasan and Mazandaran.
He added: In addition to this, the senior managers of Saipa Group’s sales and after-sales services held meetings with the Center of Representative Associations in Tehran and the Association of Provinces, and a much wider relationship was established than in the past. Also, in December, a special meeting was held with We have the presence of the CEO and senior sales managers and representatives network on the agenda.
It should be noted that at the end of the meeting, sales and after-sales service representatives of Saipa Group presented a report on the performance of the first six months of this year, and the obstacles and problems ahead were announced by providing solutions and constructive suggestions to improve and improve the situation.