Increasing cooperation between Iran and China in the field of cinema/expressing hope for the release of “Lupto” animation

According to Fars news agency, the meeting of Risen China and the head of the cinematographic organization of the art field was held with the focus of increasing the cinematographic cooperation between the two countries.

According to the public relations report of Soura Cinema Organization, Joe Zihao, cultural advisor and Zhao Ziang, cultural attaché of the Chinese Embassy in the Islamic Republic of Iran, while attending Soura Cinema Organization with Hamidreza Jafarian, head of Soura Cinema Organization, Hadi Esmaili, vice president of distribution, and Elaha Tahai, director of the international center of the organization. They met and discussed about creating fields of cooperation.

First, Hamidreza Jafarian, the head of the Soura Cinema Organization, while giving explanations about the various departments of this organization and the activities they are currently responsible for, said: This organization provides a complete chain in various areas of cinema, from staff training and cooperation with young and fresh filmmakers to production in a professional environment. and has formed the space of distribution and publication.
He continued: This organization can enter into negotiations for joint productions with China because of the many eastern cultural affinities that exist between the two countries due to the many capacities it has in various fields such as the production of series, documentaries, animations and short films. It is easy to find common themes and stories.

Ju Zihao, China’s cultural advisor in the Islamic Republic of Iran, further expressed his satisfaction with the holding of this meeting and cooperation with the Surah Cinema Organization in the near future and said: the activity of this organization in various sectors is worthy of congratulations and it can expand our cooperation with each other in various sectors. to prepare and produce works to better introduce the culture of the two countries to each other.

He emphasized: In the last three years, the cooperation between Iran and China in the field of cinema has increased a lot, and this is due to the memorandum of understanding that was signed between the Iranian Cinematic Organization and the Chinese Cinematic Organization for the production of cinematographic and documentary films, and good ideas and suggestions were raised. . Of course, within the framework of the 25-year agreement between Iran and China, cooperation in the field of cinema can be useful.

China’s cultural adviser in the Islamic Republic of Iran stated that in recent years, China’s international film festivals have become a stage for the active participation of Iranian filmmakers, and filmmakers have been able to win honors at Beijing and Shanghai international film festivals, and suggested: Introducing Iranian cinema in the Chinese market. It is one of the things that we pay attention to and we are interested in collaborating with Iranian cinematographers.

He added: “Many opportunities are available right now, which should be left to the group to come out of the paper agreements and policies that have been formulated in advance.”

The Cultural Advisor of China in the Islamic Republic of Iran stated that it is our duty to establish a cooperative relationship between the Surah Cinema Organization and its similar institutions in China, and reminded: the Chinese market is very large and we hope to see closer cooperation between the Surah Cinema Organization and similar institutions in China and the achievements be good

The head of the Sourah Cinema Organization continued, referring to the release of the animation “Lupto” this fall, and stated: In addition to the fact that the production of animation in Iran is cost-effective, the capacity of animation is also very high, and if the space for the property rights of the works and the copyright issue is respected, Iranian animations that have affinities with Chinese culture can be screened on Chinese platforms, which may happen to “Lupto”.
China’s cultural advisor in the Islamic Republic of Iran stated that animation in China is supported by the government and it considers facilities for it, and reminded: It seems that in this field, we can have joint cooperation with Soreh Cinema Organization, which is also active in the production of animation. It should be noted that its capacity is also great in China.
Hadi Esmaili, deputy director of distribution of Soura Cinema Organization, also stated: According to published statistics, China owns more than 70% of Asian cinema. This issue can be taken as a good omen and a joint agreement can be reached with this country for the production and distribution of works, especially animation productions, which are easier to distribute, or even entrust the distribution of the work to platforms in China, which are not few in number.
Elahe Tahai, director of the International Center of Surah Cinematic Surah Organization, also said: We have had good relations with China in the field of art exchange for many years, including the fact that so far our works have entered and been shown at international festivals in China, including Shanghai, and some of them have been screened. We have left animation productions to Chinese companies, but we are looking to expand cooperation and synergy and more productivity in the field of joint production, participation in festivals, showing works on VOD platforms and cinemas.
In the end, China’s cultural advisor in the Islamic Republic of Iran noted: Developing cooperation between Iran and China in the cultural field is one of our priorities. Also, I hope that this year we will organize China Film Week in cooperation with Soreh Cinema Organization as one of the main actors of the cinema industry in Iran.

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