Instagram food testers became the subject of a documentary – Mehr News Agency | Iran and world’s news
According to the Mehr news agency, quoting the public relations of Andisheh Shahid Avini Institute, the documentary series “House on the Street” is a new production of Andisheh Shahid Avini Cultural and Artistic Institute, which aims to examine the harms of social networks in 13 45-minute episodes. Consume and look for a thought-provoking solution.
This series documents topics such as slimming and fitness, betting and gambling, cyberspace advertising, luxury living, daily and lifestyle pages, pets, child abuse, cyber-child activity, fraud and all kinds of financial violations. Spells and spells, charitable activities and jihadist activities, economic and shop activities and home and cyberspace jobs, religious identity change, matrimony and lampoon pages are discussed. The first part of this series is also being developed with the approach of examining the impact of food influencers on Instagram on the quality of nutrition of people.
Ismail Haji Heydari, director and producer of the documentary series “House on the Street”, said about the issues raised in the first part of the series: “In the first part, we work on the subject of beauty and something like obesity.” A trend that has emerged more in the Instagram space and seeks to induce the idea of becoming beautiful through various advertisements. In fact, the topic of overeating and advertising done by food screws and testers on Instagram is the subject of the first part of this series.
He added: “Food testers try to influence the daily lifestyle of their followers, direct them to restaurants or grocery stores more than usual, and make food consumption an attractive and economical pastime.” Because in modern life, eating is perhaps the most accessible and cost-effective pastime of the majority of society.
The director and producer of the documentary series “House on the Street” continued: “In each part of this series, through a narrator, we seek to explain the situation in cyberspace and the occurrence of anomalies among various types of advertising.” This documentary enters the very space that it intends to study, analyze and critique. We tried to describe the situation in this space directly and through one of the people involved in the story.
He continued: The subject of the first part of this series is about the confrontation and conflict of two approaches in cyberspace; In one narrative line, there are sequences related to advertising pages about eating, advertising fast food and restaurant food, and in another narrative line, there are pages related to slimming, weight loss, fitness, etc. advertisements, which contradict each other. They cut off their heads.
Haji Heydari stated: The first part of this series in its worldview tries to portray modern man in the bottleneck and tumult between the two positive and negative poles. On the one hand, advertisements on various pages of restaurants and food testers make people want to buy and long for pleasure and temptation, and on the other hand, by forcing them to buy products and medical services related to slimming, beauty and fitness, they force them to spend.
He concluded: “Consumption of food as a high-profit product has a significant impact on public health. Unfortunately, restaurants and food outlets have focused most of their efforts on raising food demand rather than health-related concerns.” . In such circumstances, according to statistics from the Ministry of Health and Medical Education, cardiovascular disease in Iran after accidents is known as the first cause of death of Iranians and annually kills more than 300,000 Iranians. With this explanation, the idea of forming this documentary series is remarkable.
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