“Integrated car sales system” surgery, difficult but necessary, to deal with traders

According to Fars News Agency’s economic correspondent, the automotive industry has been facing many problems for many years, but in recent years the imbalance of supply and demand and the huge difference in car prices from the factory to the market has become one of the serious challenges of governments. The formation of false demands for purchase has followed.

While the car is known around the world as a consumer good, in Iran due to inflation and the lack of transparency in the sales and supply process, the profitability rate of registration and sale of cars in the open market increased so much that the car became a capital good and This made the situation of this industry worse in the macroeconomic level of the country.

In the conditions of limited production and supply of previous years, due to financial problems and supply of parts and rising car prices in the open market, the demand for buying cars increased and due to the inability to respond to newly formed demands, there is no choice but to draw lots for car sales. Did not remain.

But it did not take long for this situation to become a good opportunity for profiteers and dealers to trade, and it can be said that he created the mafia network of car sales. This network filled all the existing capacities, especially in the cars that had the biggest difference between the factory price and the market, by forming large categories and groups of registration and purchase and even renting the national card of individuals in the first minutes of car registration, and the opportunity to register buyers. It does not remain true, or the very few who managed to register also had little chance of winning against this vast network.

* 9 out of 10 applications for car registration are for non-consumption purposes

Experts’ research shows that in the current situation of car purchase registration, 9 out of 10 registration and purchase requests by the buyer are unrealistic and with goals. Non-consumable Is happening.

This created a vicious circle that on the one hand both continuously increased the demand for purchase and on the other hand increased the prices in the open market and intensified their distance from the factory price, thus creating a significant and safe profit margin for The powerful network of car market traders with annual turnover and financial profits of tens of billions of dollars annually.

Obviously, in such a situation, daily pricing does not seem so strange to raise the price of cars in the market and increase people’s dissatisfaction with the uncertainty of the registration process and the completion of capacities in the first minutes of registration and the low chance of winning.

Although more than 30 policy-making or regulatory bodies in the automotive industry are decisive and influential, but in the current situation, not only have none of them helped to solve the existing problems of this industry, but they have also become critics of the current situation. Exercises of taste have caused confusion in the decision-making field for this industry, and all expectations of reform have come to the Ministry. صمت Has been.

* Ministry صمت: Car lottery is no longer held in car manufacturers / Sales with ‌ “integrated sales system” ‌

In this regard recently the Ministry صمت Announced that ‌ «‌ by order of the Minister صمت “From now on, car sales will not be done through lotteries in car companies, but in the integrated car sales system and in a transparent manner.”

In the announcement of the Ministry صمت It was stated that: کنونCurrently, only some car manufacturers are selling cars in parallel through a lottery, and while the process of selling their cars is transparent, other car manufacturers are also obliged to supply cars through the “integrated car sales system”; Reforming the structure of an industrial practice, such as in automobile production, is not an overnight or one-month process, but a process that is at least medium-term and requires planning, supply of parts, and preparation of the production line to increase production; Although Due to the sensitivity of this issue, planning to do it in the short termMost The timing is done, but it will still be a time consuming process.

According to the Ministry صمتAs the elimination of the car sales lottery will take several months to complete the completion of the restructuring, and with the special attention of the Minister صمت In order to protect the rights of consumers in the transition period, it was decided that in the same limited period, the car lottery process would be reformed, more transparent and more fair, in order to prevent brokerage and commercialization of a certain group and produce cars to real buyers; It is emphasized that increasing car production is the main strategy of the ministry صمت But transparency of car supply (whether lottery or Non-lottery Killing) is another path that all automakers must take; In other words, the transparency of the car supply process is another issue that prevents the rights of consumers from being violated; Therefore the Ministry صمت It is its duty to act in accordance with the transparent supply of the car.

According to the Ministry صمت Obviously, people are dissatisfied with the non-transparent supply of cars, and its current supply has led to the turmoil of the market through intermediaries and traders; Therefore, the purpose of the order communicated to the Consumers and Producers Protection Organization is only to prevent the violation of people’s rights during this limited period, to continue the lottery process and to protect the rights of real buyers, and naturally the lottery process will be gradually eliminated.

* Defending consumer rights and cutting off dealers from the benefits of the “integrated car sales system” شبکه

According to Fars, leaving this situation undoubtedly required risk-taking, transformation, structural reform and making big and bold decisions, and the Ministry صمت As one of the custodians of the automotive industry, regardless of the responsibility he assumed, to improve the current situation and protect the rights of the people, he took the helm of this structural reform and while monitoring the problems of the current situation of car supply and after the main census.Most Factors in the status quo began a comprehensive program of painful but necessary surgeries to counter this targeted network of businesses; A challenging and troublesome move that pitted the ministry against all stakeholders in the current precarious and opaque situation.

Fars correspondent’s follow-up indicates that this multilateral program includes “not extending the ban on car imports” as well as “defining and designing several new cars” and “planning to increase the production ceiling of car manufacturers to one and a half million cars per year” and ” There was a general change in the mechanism of selling and supplying cars with or without a lottery, which on the one hand solved the problem of supply shortage and non-competitiveness of the car market, and on the other hand increased supply by combining imported, newly designed and increased production cars. , Reduced the difference between the factory price and the market, and in practice, making the purchase of a car in order to make a profit from the price difference made it unattractive for the car market brokerage network, and gradually reduced the need for lottery to sell cars by reducing current false demand. .

Also, by defining an “integrated car sales system” and focusing on “transparency of the car supply process”, while defending consumer rights and preventing the rights of real buyers from being violated, dealers’ hands are cut off from the shopping network and price fluctuations are minimized.

In fact, the definition of an integrated car sales system is a courageous step to respond expertly, intelligently and planned to the demands of the people to improve the situation. نبهبودThe current arrangement and ensuring the fair sales process of the car and the transparency of the supply process.

According to this decision, from May 7, this year, any supply of cars, whether public or private, will be done only through this system and under the supervision of the Consumers and Producers Protection Organization, in order to provide a fairer supply for real buyers by monitoring and creating transparency.

So the report Although The implementation of such a decision after several years of confusion and نبهThe automotive industry should be happy and promising and supported, but the wave of negative media created by the stakeholders of the past non-transparent process shows how much the interests of this network have been jeopardized and the action of the Ministry صمت In identifying this neglected part in the turbulent car market, to what extent it has been correct and accurate, and to what extent controlling the supply process can be effective in determining the price and solving the current problems of the automotive industry.

According to Fars, the users of the news agency in the Fars section, by registering a scan, have stated why the removal of the car lottery was not operational?

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