Introducing successful tourism models in Tehran exhibition
According to Heritage, Aria and quoting the Public Relations and Information Center of the Ministry of Heritage, Culture, Tourism and Handicrafts, Ali Asghar Shalbafian today at the meeting of the Policy Council of the 15th Tehran Tourism and Related Industries Exhibition, which is scheduled to take place from 9 to 12 February. “We are trying to direct this event and move towards specialization to enable more tourism activists to benefit, and by introducing successful models of tourism businesses, to create a positive and constructive flow in this area,” he said.
He added: “In order to provide the necessary ground for the forthcoming tourism exhibition, we need to enter into the content issue; That is, it should be checked to what extent the proportion of people who attend this event is in line with the goals of the exhibition. “This approach may lead to a more limited public presence and a reduction in the size of the exhibition space, but this view will be a step towards improving the quality of a specialized exhibition.”
Shalbafian continued: “Considering that the Tehran Tourism Fair has been very well received by the public in recent years, and on the other hand, there is a need for a two-way communication between the private sector, the proposal to divide the event into two specialized sections. “And the public is under scrutiny so as not to interfere with how this relationship works.”
“One of our main criteria for assessing the impact of this exhibition is how much the program can guide and “It will be useful and how much it will have an impact on the target community, so we need to take the opportunity to talk to tourism activists, investors and business owners in general.”
Shalbafian pointed out that the structure of the upcoming exhibition should be such that people visiting the specialized community in this field are fully aware of the tourism industry, stressed: “Full understanding of the tourism situation in the country only with the presence of specialized community, tourism activists And the work as well as the provincial departments are accomplished. “In fact, this event should be a kind of meeting, negotiation and business development center for private sector activists and stakeholders in order to show an accurate reflection of the current trends.”
He also emphasized the strong presence of related industries in the Tehran Tourism Fair and, referring to the role and importance of this sector in strengthening the structure of the country’s tourism industry, called it one of the neglected sectors.
At the end of preparing the instructions, the Deputy Minister of Tourism called for the presence of participants in the Tehran Tourism and Related Industries Exhibition and said: “This action will lead to a regular presence and systematic holding of the exhibition and will be effective in organizing this event towards specialization.”
Also in this meeting, a group of tourism activists, heads and representatives of specialized organizations, as well as the organizer of the exhibition, each expressed their views on the pathology of holding this event during the past years. Optimizing the training space and raising the level of holding training workshops on the sidelines of the exhibition, improving the status of information and branding, providing the field of private sector communication in B to B meetings by facilitating the dialogue space, considering motivational prizes, creating a practical aspect to the exhibition, The capacity of Expo Dubai to introduce and inform this event was part of the comments and suggestions of the audience.