iPhone 14 Pro sales in the holiday season will be 20 million less than expected

The production problems of iPhone 14 Pro and 14 Pro Max are no longer hidden from anyone. Now, a new report by “Ming-Chi Kuo”, an analyst of Apple products, indicates that China’s protests and the subsequent restrictions of the Corona epidemic are likely to cause a drop in sales. 15 to 20 million devices It will be during the holiday season – the end of the year.

The well-known analyst of Apple issues has adjusted his forecast about the sales of the new family of iPhones. While most analysts expect these products to sell between 85 and 90 million units in total, Prediction of Ming-Chi Ku To 70 to 75 million devices it is arrived.

Mr. Ko believes that most of the demand for the iPhone 14 Pro series will disappear because of this gap between supply and demand. This means that buyers will not postpone their purchases until these products are back in stock. Ming-Chi Kuo believes that this is the cause Downturn It will be for Apple.

Predicting a 30% drop in Apple’s revenue from iPhone sales

Therefore, the famous analyst of Apple issues predicts that the revenue from iPhone sales in the fourth quarter of 2022 will be around 30 percent or decrease more than the forecasts. Ko goes on to note that Apple has not told many of its component suppliers to reduce production. For this reason, the warehouse of many of these companies has remained fuller than ever for weeks.

Considering these events, according to Mr. Ko, it is unlikely that the Hon Hai company or the same Foxconn Be selected as the only iPhone 15 Pro assembler; Because Apple wants to prevent such risks in the future by expanding its supply chain in different parts of the world.

But the implementation of this policy for iPhone 14 Pro and 14 Pro Max is too late and cannot meet the orders of the holiday season. In fact, the release of some models has already been postponed until January 2023. As a result, Cupertinos should think about the future and avoid such problems.