Iran has no share in China’s film market and economy / needs agreement

Theater News Base: Chang Air Ambassador China In Iran with Board He met with Mohammad Khazaei at the cinema organization. This joint meeting in order to expand cooperation and strengthen Iranian cinematic relations and China done.

Mohammad Khazaei said in this meeting: Cinema is one of Valves It is important to know the culture of a society and a nation and it is one of the effective tools in world public diplomacy.

He pointed out the importance of cooperation Bilateral And reciprocal with the country China He pointed out: Paying attention to novel human issues and moral values ​​along with the special view of Iranian cinema on solutions to the crisis and self-made turmoil of capitalist society and Western modernity are among the common themes and concepts of the two nations of Iran and China.

He added: “Paying attention to the oriental, national and indigenous lifestyle and paying special attention to ethics and family are among the content components of Iranian cinema that are for the cinema market.” China And its audience is doubly important.

Khazaei stated that Iranian and Chinese cinema have a lot of potential in common: both countries have ancient civilizations and پشینه They are rich in culture and literature, and these are reflected in the common architecture of the cinema of the two countries.

He added: “Cinema is a bridge between nations in today’s world.” A large part of mutual recognition is possible through cinema and visual tools, and in the face of the domination of Western culture, the two countries of Iran and China can implement joint projects based on their rich content, culture, literature and civilizational achievements.

The head of the cinema organization emphasized that Iranian cinema is in the market China He added that the two countries, in the form of a memorandum of cooperation between the specialized cinema institutions of the two countries, can facilitate the screening and commercial presentation of each other’s films according to their existing capacities, facilitating the presence of filmmakers in festivals, film weeks and other cultural events Communication, exchange and participation of specialized forces of the two countries in film projects, exchange of technical and specialized knowledge and exchange of professors and students in the field of cinema, providing conditions for joint production projects of cinematic works, especially in the field of animation and cooperation.

He noted: “So far, a memorandum of cooperation between Iran and China has been prepared twice in 2006 and 2020, but unfortunately some of its provisions have never been implemented.” The purpose of this meeting is to follow up some provisions of previous memoranda and define new joint programs to develop and strengthen cooperation and cultural and cinematic exchanges between the two countries.

Deputy Minister of Culture and Islamic Guidance expressed hope کرد تی These meetings can create a space to reach the capacities and fields of joint production in the field of filmmaking and animation.

Cooperation to equip cinemas

He also requested an annual quota for Iranian cinema in the screening cycle of cinemas China Predict and conditions اکران Provide a number of Iranian films in the memorandum. Also, it is possible to use modern technology and technologies to equip Iranian cinemas and develop them Infrastructure Use cinematic. We need to develop the industry according to the population of cities Cinematography We have it in the country and this is on the agenda of the Iranian Cinema Organization so that we can plan to build 700 cinemas. Hence the country China It can help.

Khazaei referring to Area Cooperation in other platforms stated: In the field of platforms, we can define joint collaborations. Many Chinese products are now on platforms ایرانی And Iranian audiences are interested in these works. Many countries have common cultural goals between Iran and China, which have been neglected, and cinema can pave the way for cooperation between the two countries.

The head of the cinema organization said: “There is a lot of interest in buying Chinese works on TV, but in Iranian cinema the screening of foreign films is prohibited and limited, unless agreements are reached in the form of a memorandum to provide a clear and reciprocal share in the screening cycle of the two countries;” But this is not the case on platforms, and over 100 Chinese films have been released on Iranian platforms and home theaters. We still have a share in the market and the cinematic economy China We do not have.

He added: “Joint production can help mutual understanding of the cultures of the two nations.” Iran and China can have a joint cinematic investment in the production of various works based on the historical and cultural identity of the two nations. اکران Also use each other.

Chang Air Ambassador China In this meeting, referring to the 25-year cooperation plan between Iran and China, he said in the meeting: “In the 25-year plan between the two countries, many potential cultural fields have been foreseen.” In conversations with senior Iranian officials, I have always said that cooperation between the two countries in the cultural field, especially cinema, is very important because cinema can provide an opportunity for understanding and Perception Provide two nations directly.

He continued: “I think we have had relatively good cooperation in the field of cinema so far.” Iranian films are screened inside China and at various festivals in Beijing and Shanghai Attended and received major awards. Also, last year, measures were taken to produce joint films with Iranian cinematographers, including Majid Majidi and Narges Abyar. on TV China Iranian films such as “Rare Separation from Simin” have been broadcast. I watched about 20 Iranian films in Chinese language or subtitles on Chinese platforms. I think we have a lot of cooperation in the field of cinema and we can develop it.

Ambassador China In Iran, stating that I have never seen Chinese films in Iranian cinema, he noted: I think based on this agreement we can see the expansion collaborations Let’s be. Co-production, cooperation of directors, exchange of new technologies are also among our demands. If the Iranian side wants to co-produce films, we can facilitate this cooperation with Chinese companies. They are very interested in Iranian films.

According to him, the capacity of the two governments is to strengthen cinematic cooperation between the two countries, and this issue can be pursued through cultural consultations between Iran and China.

Chang “In the past, Chinese directors have participated in the Fajr Film Festival and won awards, and I know that last year three Iranian films won awards at the Beijing, Shanghai and Silk Film Festivals,” Hawa said.

Sayyed Mehdi Javadi, CEO of the Farabi Cinema Foundation, in this meeting, referring to the common capacities and areas of cooperation, said: Two institutions of the group Chinese film And the Farabi Foundation can form good collaborations. Another important point is the production of animation, which has been taken more seriously in this period. We can use Iranian manpower and technology China Establish joint collaborations in the field of animation productions.

Farabi CEO continued: “Our request is that Chinese film companies that have the initiative to connect with Iranian companies and conclude executive contracts to achieve the benefits of this cooperation for the benefit of both countries.”

Worth noting, Joe زی هاو cultural counselor, جائو زی Ang Master of Cultural Counseling, Yen لیوابسته Embassy, ​​Yazdan Ashiri Advisor to the President of the Cinema Organization and Director General of Public Relations of the organization and رائد فریدزاده The Deputy Minister of International Affairs of the Farabi Cinema Foundation was also present at the joint meeting.