Iran Khodro extraordinary sales; Lottery of 30,000 billion Tomans!
Online Economy – Pouya Dadjoo; In the last two years, the car market is experiencing one of its most turbulent times, and the daily increase in prices of several million may have been a recurring headline in the media.
At the beginning of the crisis, policymakers rushed to tame the market in any way possible; The output of many meetings was a repetition of past decisions, albeit in new faces; It means imagining that the government is so powerful that it can command the market and run it as it pleases.
The lottery became the new car policy to control prices, which the designers claimed was intended to deliver the car to the final consumer and restore calm to the market by eliminating speculators; Brokers who were the cause of all the inflammation.
Finally, in June of last year, the car lottery method was implemented, and after more than 20 months, now everyone is trying to find an end to it. Just look at the prices of some popular cars during this period;
The price of 206 brigades on June 2 last year was about 120 million tomans, which has reached 267 million tomans with a growth of 122 percent during this period. A typical Peugeot Pars, which was traded for about 125 million Tomans in June 1399, is now priced at around 280 million Tomans; That means a growth of 124 percent. The price of Tiba 2 has also increased from 81 to 186 million Tomans, which indicates an increase of 130%.
But the failure of this policy is not limited to exacerbating the inflammation of the car market, and the depth of the tragedy is even greater.
Let’s review Iran Khodro’s extraordinary sales statistics during this period to understand the dimensions of this policy disaster.
The carmaker has offered only 333,000 cars in 30 stages of extraordinary sales since June last year; But has this number of cars been able to meet the current demand; The demand has multiplied due to the difference between the factory price and the open market of tens of millions of Tomans. The following diagram shows the number of registrations and supply of vehicles by steps:
Iran Khodro has supplied an average of 11,100 vehicles in the held stages; While the number of applicants in each stage was on average more than 3 million and 240 thousand people. This means that there were an average of 292 applicants per car!
This statistic shows well that not only the car lottery has not been able to meet the needs of the market, but also the price difference between the factory and the free market has led to an increase in demand.
For example, in the last stage, while the Peugeot 207 was offered at a price of 233 million Tomans, this car is traded in the open market at a price of about 367 million Tomans; Price difference of more than 134 million Tomans!
If we consider the total of 30 stages of the lottery, more than 30,000 billion tomans of rent has been divided among the lucky winners of the car lottery, in other words, each winner has an average profit of at least 90 million tomans from the difference between the factory and market prices. Earned free.
On the other hand, a look at the financial statements of this automaker at the end of December this year shows that the accumulated loss of this company has reached more than 38 thousand and 800 billion tomans; This means that approximately 80% of the accumulated loss of this rental company has been paid from the shareholder’s pocket to the winners of this lottery.
All these figures show what the car lottery and the mandatory pricing and all kinds of restrictions have brought to the car market; On the one hand, carmakers who are adding to their accumulated losses every day, and on the other hand, buyers who are forced to buy a low-quality car at exorbitant prices.