Iran Neobank Zamin to achieve the goal of digital banking
Digital banking is decades old, but what is known today is not very old. Today, digital banking means organizing micro-banking because it must meet the daily needs of individuals in a personalized way. Therefore, organizing banking and moving from physical structure to digital is one of its characteristics. In general, Internet banking can provide services such as bank bills, bill payments, money transfers between different accounts, loan services and thousands of other features whenever and wherever the customer has access to the Internet.
Digital banking is becoming more and more important in the country, but customer-oriented digital banking is still an ideal that the country’s banking sector is not so close to.
In the meantime, Bank Iran Zamin was able to provide the opportunity for its customers to prepare the necessary infrastructure and provide fast and easy electronic services to eliminate the need for customers to visit branches in person and make them the focus of digital banking. Accordingly, customers can use Iran Bank Zamin Internet to receive services such as deposit services, internal money transfer, bank intermediate money transfer, card services and check management and many branch services in absentia and without time limit. Autonomous devices, mobile application of the bank and VTM devices are other services of Bank Iran Zamin to eliminate the need for customers to visit branches and receive distance banking services.
Recently, with the need to strengthen digital banking as much as possible, the officials of Bank Iran-Zamin are still working to strengthen the infrastructure. Analyze the customer’s behavior, provide the services he needs with acceptable added value.
The latest approach in Iran Zamin’s attention to digital banking is the launch of the first Iranian neo-bank called “Faraz”. Farhad Inaloui, the bank’s information technology deputy, says in this regard: The successful model in Neobank is that the businesses that serve customers go to Neobank and the role of the bank in this is to serve this field. The most important issue in this regard is innovation.
Innovation usually enters the organization from the outside, and this has led startups to enter the field due to their close relationship with the customer to inject innovation into the organization. The concept of digital bank means a fully mechanized bank with branches and central offices and all banking services, and neo-bank is a selection of high-consumption and essential services of the bank that is provided to the customer. Faraz Iran-Zamin Neobank tries to provide banking services and needs such as: authentication, account opening, getting a loan, repaying loan installments, transferring money, financial management of accounts, etc. as soon as possible and cheaply, safely and without visiting branches, Offer mobile phones to customers on the platform.