Iranian animation is a small part of a multi-billion dollar industry

Charso Press: ANimish is the magical and imaginary world of all of us. A world that is endlessly full of beauty, imagination and fantasy. From the very first attempts to bring images and objects to life, human beings were always interested in creating new and attractive worlds, and little by little, with the development of art and industry, this interest turned into an excitement for creation. It is not without reason that even the most stubborn opponents of animation do not have the strength to resist the inner child and his passion to follow this amazing world. But perhaps Walt Disney can be considered as the biggest pioneer in the development of this imaginary world, which turned animation from a secondary product into an independent and powerful structure in world cinema. In fact, he took the most important step to transform animation from a mere art to an art-craft, and it was manifested by the production of the movie animation “Snow White and the Seven Dwarfs”. Now nearly 100 years have passed since that time and we are witnessing the emergence of different styles and schools of animation around the world, which has conquered not only cinemas but also television and home networks and all visual media. From the simple and innocent world of children at the beginning, animation gradually moved to a serious and complex industry, and today, as one of the sectors of the huge cinema industry and sometimes as a separate industry, it has created a huge financial cycle that can no longer be taken seriously like a child’s game. did not take A cycle that will reach from 250 billion dollars in 2018 to 400 billion dollars by the end of 2023, and the important and interesting thing is that big cinema giants and superpower countries have paid special attention and investment in this industry so that they can use animation and its extraordinary influence in Between families and children, they use and maybe abuse to convey their desired concepts. This abuse of art AnimationIn some parts, it shows itself as an exploitation arising from a lifestyle in a capitalist society. For example, in the new works of Hollywood studios and shows, concepts such as attention to queer people and homosexuals in the last one or two years are very evident in their productions. But on the other hand, the works of other studios are still loyal to the basic principles of Vasasi animation, and they teach value concepts such as friendship, trust, perseverance, etc. in their works to the audience. With the power of the West and the Hollywood industry in the world of animation and with the rise of its influence in other countries, Asia also started its movement and in the countries of China, Japan and South Korea, the production of animation works was taken seriously. The history of animation in China is more than the other two countries, but the lack of attention of the communist statesmen to this art-industry and on the other hand taking it seriously in Japan caused that even though the early works of the Japanese animation world were inspired by Chinese works, this art-industry It has made a huge and unbelievable progress to the point where today in the world these works are known in the world with the special name “anime” and its elements, including color, graphics, rhythm and action, are completely known to its global audience. The estimated revenue of the anime industry in 2021 was around $24 billion and is expected to reach $54 billion between 2022 and 2029. (In order to understand the magnitude of these numbers, it is necessary to remind that Iran’s oil income in 2021 was equal to 37 billion dollars.) This industry has had such an influence in the countries of the world, especially its neighbors, that even the Chinese government is required to prevent and control this The subject has decided to ban the entry and broadcast of several works of this style! And now Japan, a waste of the middle of the past century, as one of the Axis Powers, invaded a large part of East Asia and covered many areas, using the animation industry not only erased or dimmed the bitter memories of the past; Rather, it has achieved amazing popularity in the same lands and other countries, which, in addition to the growth of its products, has also caused economic growth in other sectors such as tourism. According to this development, it has been several years now that China, in order not to fall behind the animation production caravan, has started to invest huge and new in this industry and has sent many productions to the domestic and international markets, which in an interesting way have been accompanied by acceptable success. have been. The construction of various animation towns and the establishment and investment of production studios is a very obvious and planned issue that will slowly lead to the development of the art-industry of animation in China. In this regard, the Arab countries along the Persian Gulf are also slowly investing in the production of animation, and now we are witnessing that countries that did not even have a movie theater until recently are producing (albeit custom) animations such as Bilal Abyssin and the like. By means of it, they can appear in international festivals and show their country as progressive and progressing. Now, on World Animation Day, it is good to have a look at the world of animation art in Iran. Animation in Iran has not yet become an industry and there are various reasons for that. The lack of attention of officials and decision-makers in the macro arena to this art and its potential and the contemptuous view that they consider animation as a low-level, simple and childish art, and unfortunately this view is also present in the public, has caused that in addition to the statesmen and the general public Activists in this field do not take their activities and art too seriously.

On the other hand, cinema producers (as the closest art-industry to animation) do not show any desire to invest in this sector, and the private sector has almost no significant presence due to these inattentions, which results in directing animation productions to specific institutions and organizations. As a result of the limitation of the content and of course, the influence of these investors on the content of the works, which causes instead of having the works Animation Independently, we will continue to see the production of custom works in this sector. It might not be bad to remind the departments and people who make decisions in this regard, and their opinions and views are valuable, that last year, while certain controversies and conditions prevailed in the society, two animation films “Lupto” And “Dolphin boyThey were the saviors of Iranian cinema and kept the audience in cinema halls, and this art should be looked at much more seriously and fundamentally in order to become a powerful and influential art-industry.