Iran’s basic insurance strategy in insurance operations
According to the report of financial financial news, citing the public relations of Iran Insurance, in this specialized meeting, which was attended by the board member, technical deputy, director general, deputies and expert and senior experts in this field, and the director general of the technical and risk management council, on Monday, January 4, 1402 It was held, Seyyed Mohammad Nasser Mubarqai, a member of the board of directors of Iran Insurance, in a speech, with appreciation for the special efforts and efforts of the management, experts and representatives of the company, pointed to the role of Iran Insurance as the creator and primary designer of the field of liability insurance in the insurance industry. Kurd: About three decades ago, the design and supply of liability insurance lines by Iran Insurance started in the insurance market and with the leadership of the company and the hardworking representatives of Iran Insurance while acquiring a suitable portfolio in this field in relation to the generalization and development of liability insurance as A basic need of society was acted upon; Today, the share of liability insurance in the portfolio of the insurance industry and also in Iran’s insurance performance is significant.
A member of the Board of Directors of Iran Insurance stated that responding appropriately to the needs of the insurance market and especially in the classification of micro insurances in the fields of responsibility is a necessity in order to develop it. There is a suitable one for the production of a portfolio of liability fields, which is necessary in its operational cycle to activate service provision processes, training and a positive wave of approaches and attention of representatives, branches and executive units in various fields of liability insurance, and as much as possible in competitive conditions, effective facilities be created and provided based on the development and increase of the share of this field.
Mobarqai, further, pointed to the new plans in the field of liability insurance as a special advantage and emphasized: the technical capacities created in liability insurance have expanded the space and scope of maneuver to be present in the market and respond appropriately to the needs of audiences and customers. In this situation, the colleagues, including executive staff and representatives, will develop and increase the portfolio of this field in insurance operations by introducing and offering new services and products.
Referring to the projects “Peman” and “Civil Responsibility of the Board of Directors of Residential Complexes” as examples of small products with appropriate market risk and favorable stability, he said: these plans are fair, problem-solving and supportive, and if people And if the customers are informed about the coverage and security capacities of these plans and understand what risks are covered by these relatively cheap insurance policies, they will certainly welcome them and with a positive approach, they will seek to obtain and purchase them as a basic need. .
The member of the Board of Directors of Iran Insurance considered dynamic training and effective advertising as two very important components in the development and learning of responsibility fields, especially new projects, and added: extensive and continuous training of these fields for the sales network and representatives in technical dimensions , operational and marketing, as well as the implementation of effective advertising programs, are two basic and fundamental axes for the development and increase of sales in this field, which requires accurate needs assessment and effective planning.
In the end, Mobarqai emphasized the fundamental role of the system of encouraging and persuading and creating productive competition between all circles of service provision, including headquarters staff, branches, centers and agencies as the driving force for the development of activities in the field of liability insurance. Kurdistan, with the available tools and capacities and using all the power in the field of sales, technical and marketing, must provide the fields for the development of the field of liability and transportation insurances and create… Continuity of liability and transportation insurances, and continue to strengthen and increase the portfolio by implementing risk management models, which in recent years, with the efforts of managers and caring colleagues of these fields, have caused a significant improvement in loss coefficients.
According to this report, at the beginning of this meeting, the eight-month performance of the company in the fields of liability and transportation was explained by the technical deputy and general manager of liability and transportation insurances, and while analyzing the performance indicators of this field, strategic plans It was explained and pointed out to achieve drawing goals.
Farhad Pertoi, acting technical deputy of Iran Insurance, during his speech at this meeting, emphasized that the company’s recent actions to create synergy with the aim of achieving an optimal portfolio have been fruitful, and explained the company’s plans and expectations in this regard.
Majid Rahmati, general manager of liability and transportation insurances, referring to policies and drawing strategies, especially the components emphasized in the company’s strategic document, said: with comprehensive planning and efforts of executive units and managements, provincial and especially With the continuous efforts of the company’s sales network and agencies, we have achieved a 65% growth in the production of insurance premiums in the eight months of this year, and we will achieve the targeted results by the end of the year while maintaining the growth indicators. .
He further mentioned the strategy of risk management and the use of specialized models of risk management and added: now the ratio of losses in all fields related to liability and transportation insurances has reached an acceptable and suitable point and has been planned with effort and Continuous technical monitoring, the performance of this field from the operational point of view and the criteria of insurance economy and profit margin has a logical and reliable justification.
Referring to the noteworthy capacities in the fields of liability insurance and the existence of motivational components in the marketing of this field, Rahmati considered the synergy and continuous cooperation of education management, representative affairs, public relations, marketing, etc. as an important necessity and expressed hope. By providing areas for sales of responsibility fields and strengthening software programs and implementing support and incentive components, we will witness the comprehensive development of this field and increase its share in the company’s portfolio.
According to this report, this specialized meeting ended with the views and opinions of colleagues and experts in the management of liability insurance and transportation and explaining the solutions for sales development and achieving the goals.
It should be noted that the establishment of a series of special meetings to explain the opportunities and components of maintaining and improving the market share under the leadership of the technical assistant supervisor is regularly and continuously planned in various insurance fields and is being followed up.