Jabali: The national media is looking for an audience, but we don’t give them contaminated food

According to Fars News Agency’s Radio and Television reporter, Peyman Jabali, the head of the National Media, said this morning in the research week commemoration ceremony that was held at the Shahada Radio building: We must accept the role of thought, observation and research over any other work in the transitional period of the National Media. has priority As long as we, in the unique national media of the Islamic Republic of Iran, do not have accurate knowledge, complete and updated knowledge of the needs and intellectual-social developments of the surrounding society and our own audience, no production in any kind of programming is possible. Do not hit the target.

The national media should seek to attract the audience

The head of the national media added: “Our programming and content production may backfire if it does not pay attention to this observation, thinking and full awareness of the target society.” The national media should definitely seek to attract the audience, produce high-profile programs and pay attention to all elements of attractive content, but in addition to attractiveness, attention should also be paid to the content. A popular program that gives contaminated food to the audience is definitely more harmful than a low audience program that gives contaminated food. Of course, a program with a low audience with good content is useless.

In the place of a caring mother!

Referring to the existential philosophy of the national media, Jabali pointed out: What is hidden in the existential philosophy of the national media and the revolution is a media that is in the position of a caring mother and has devoted its entire being to the family. The position of the media is such a role and that is what is expected; That is, at the same time that it carefully observes the taste of the nation, takes cultural developments into account and produces suitable food according to the precise knowledge of the audience and the harms.

Jabali stated: The media is effective when it does not only seek to measure the audience, in this case it makes our programming one-dimensional. Beside that, there should be a careful opinion polling and the programmer should see how much he has achieved his set goals.

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