Khani: There is no transparency in the Samfa system

According to the film correspondent of Fars News Agency, one of the most important parts of cinema is the box office and its economy, a part that directly connects with the audience of each film, the life of the cinematographer and basically the continuity of filmmaking in the cinema depends on it, and this importance makes cinema managers to Try to create the best mechanism for it.

Before this, the distribution of movie ticket sales was done manually, until finally in 2018, this process was done online with the launch of the Samfa system.

In relation to this system, whose disruption has become a problem in recent days, we talked with Saeed Khani, a cinema producer and director of Khane Film Broadcasting Company, to learn about the ins and outs of the Samfa system.

At first, referring to the purpose of forming Samfa, he said: “Basically, the benefit and purpose of launching the Semfa system was for us as a producer of ticket sales money distribution from the beginning, in addition to the fact that this system made it possible for other IPs to be added to the ticket sales process to eliminate the monopoly.”

Khani further stated: “Unfortunately, nothing happened in the discussion of money distribution from the source, and in the discussion of eliminating the sales monopoly, the two other sales systems that were added were not very successful, and still, in fact, Cinematiquet has a greater share in this field.” In the end, it must be said that Samfa did not make a profit for us, it should even be said that in the previous system, when the system was interrupted, it was also possible to sell tickets offline, but in the Samfa system, this is not possible, and for this reason, it is possible that a cinema might sell tickets and do not announce.”

The director of Khana Film Broadcasting Company further explained: “In reality, there is no transparency as to whether the amount of sales that is announced is true or not. As a broadcaster, we do not have any elites at all, and there is also a month when the Samfa system actually encounters an error. We all discuss our sales and work with Semfa, and no one is answering, and I hope that one day this problem will be solved in a complete and infrastructural way.”

Regarding the current conditions of Samfa and the fact that this system has already announced that despite the disruption of statistics, it is accessible to cinema owners and broadcasting companies, Khani said: “Yes, we see these statistics; But Semfa has a discussion that all of Iran can see the sales statistics and the disruption does not bother us much and we have access to these statistics in our own panel as a broadcasting office, but for us it is ticket sales support. When the system is interrupted due to heavy load, people naturally buy tickets from the cinema box office, and the box office does not have the ability to sell offline, and must receive paper money to the audience to see the movie, and if the cinema owner is fair, after that, the number of tickets will be announced. It does, but there is also a place where a ticket is sold and not announced. Of course, you cannot slander anyone, but we say that this way of working in the system is faulty and it is possible that the statistics are not transparent.“

In response to the question of whether the statistics of the panel you have are also disturbed, he said: “If we want to see the statistics of sales, it is possible to see it with a mistake, but it is difficult to report from this system, for example, we We have a cinema ourselves and we cannot have accurate statistics at the end of the night, of course, ticket sales are annoying more than anything, because at times the system is down and it is not possible to sell tickets, and this is important for the sales of the movie “Hotel”, for example, and Cinemashahr itself announced with statistics. which is nearly 10 billion tomans different from the sale of this film in the Samfa system.

Regarding the statistics announced by Cinemashahr, he said: “The one-month statistics announced by Cinemashahr, for example, the sales figure of “Hotel” in which 70 billion was announced, are correct, but the same statistics are different from the number announced by Semfa, and the organization itself should “The cinema that is in charge of Samfa manages this case and it has been disrupted for more than a month now.”

Are moviegoers also complaining?

Fars News Agency’s interview with Saeed Khani as one of the producers and managers of cinema broadcasting offices shows the disorder of Samfa and the complaints of cinema broadcasters about this system, which before this, cinema owners had also complained about the flaws of this system in conversations with various media.

But a look at the conversations of these people shows that their dissatisfaction with Semfa is less than that of the broadcasting offices, and even some cinema managers attributed this problem to some people’s lack of mastery of Semfa’s reporting system.

For example, Mohammad Qanbari, the director of the Megamal Cinema Campus, said in an interview about the statistical difference between sales and the actual cinema audience and the statistics published by “Samfa” during the last week: “What we found out is that the dispute is due to a problem with the hardware servers of Semfa. “We are currently closing registered accounts based on previous purchases in the sales financial report and we have no problem, but unfortunately there is still a problem with reporting in Semfa.”

If we don’t talk about the possible profit of the cinema owners from this disruption, it can be said that the biggest loss is for the distribution offices and producers of cinematographic works, the possibility of creating an account difference in the sale of tickets by the cinema owner, no matter how low and close to zero, it is definitely a disruption in their online work systems. makes it difficult

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