Khazaei: “National cinema” is destroyed by making people distrustful

According to Fars news agency, in this meeting, Mohammad Khazaei, while appreciating the public relations managers of cultural and cinema institutions and organizations, emphasized the need for empathy and said: Cultural institutions are like puzzle pieces that are interconnected and coherent to growth and prosperity in the field of culture and cinema. let’s help We all have common goals and the most important one is to help the growth, prosperity and promotion of “national cinema”.

He continued: I have no doubt that all the cultural institutions with compassion and concern are aiming to play a more effective role in the prosperity of cinema, the economy of films, the transmission of authentic Iranian-Islamic culture outside the borders, and the general satisfaction of the society.

Khazaei stated that in the last one or two years, the attack and pressure on cinema as an important and influential field has increased far more than in the past, and noted that: the fact is that the enemies have never been more concerned about destroying the sensitive points of society and Trust-building institutions were not mobilized, and in the meantime, cinema was one of the fields for which they have designed a scenario and worked on it for more than a decade and tried to undermine and distort the legitimacy and path of cinema.

Referring to the numerous crises inside and outside the cinema in the last one year, he stated: Fortunately, the cinema organization, institutions and the cinema family have come out proud in the face of these challenges and crises and in the tough test of last year and with the help of all cultural institutions. They thwarted the enemies in their behind-the-scenes goals.

Referring to the attempt to damage the cinema field, and using this field to damage the country’s cultural sovereignty, Khazaei has tried to close down the Fajr Film Festival, giving points to “women-oriented” films in Western festivals such as: Cannes, the May movement. You” etc. added: All these challenges were curbed with the support and help of Qataba Cinema family despite many ups and downs. Of course, unfortunately, some inactions and silences of some people will remain in the memories. The silence of some cinematographers and artists regarding the persecution of their colleagues in the “Me Too” movement will be remembered.

According to him, many of the recent developments are actually unrelated to the cinema organization and unintentionally involved us in its problems and challenges. But, I say firmly: We will not remain silent about the currents that insult and humiliate the national and religious beliefs of the society.

Referring to the role of public relations in today’s media campaigns, the head of the cinema organization said: public relations is not just news and information, but the flow of society and public opinion is considered their important mission.

He considered the cooperation of institutions with each other as an effective capacity to reduce and solve the problems of cinema and stated: Public relations is the link between public opinion and the organizational culture and the entire body of cinema and should be a good listener for people and officials. Public relations should not underestimate its position and focus on primary information. To explain cinema issues, we need creativity, innovation and jihad spirit to be the owner of the first narrative because otherwise we will be defeated in the narrative war. It is necessary for cultural institutions to converge under the umbrella of common discourse from today’s opportunity; Fortunately, in the current situation, cultural institutions have come from many voices and have become one voice. The prerequisite for the success of these institutions is discourse creation, leap and double movement, explaining the needs, advertising the functions and paying attention to the issues and needs ahead.

He continued: “Definitely, we all seek to strengthen Iranian cinema and want the growth and promotion of national cinema, and we try to produce works according to the horizon of needs.”
He described the destruction of cinema as the destruction of cultural institutions and the livelihood and employment of the cinema family and continued: For example, following the social actions of some cinematographers last year, many supports and facilities such as tax exemptions or the willingness of capitalists to invest in the private sector and We have also lost others.

Further, public relations managers of various institutions and organizations, while welcoming this program, emphasized the need to interact with each other, produce media attachments for important cinematic events, think together about challenges and needs, constructive and purposeful interaction with critics, and take advantage of common capacities to realize They emphasized the goals and sharing of facilities, paying attention to the interests of cinema, unity and consensus in the strategic positions of cinema, and supporting each other in important situations.

Also, it was decided that these meetings will continue on a monthly basis.

It should be noted that Yazdan Ashiri, the advisor to the head of the organization and the general director of public relations of the cinema organization, Hamid Khajenejad, the director of public relations of the Islamic Republic Television, Seyed Ahmad Sadr, the director of public relations of the Voice of the Islamic Republic, Mehrdad Moazzami, the director of public relations of Oj Media Art Organization, Hadi Firouzmendi, the director of public relations. Sore Cinema Organization, Mohammad Mohammadi, Director of Public Relations of Fatah Cultural Foundation, Vahid Ghareili, Director of Public Relations of Tehran Municipal Cultural and Artistic Organization, Kian Javadi, Deputy Director of Public Relations of the Center for Intellectual Development of Children and Adolescents, Ehsan Hoshiargar, Director of Public Relations of Farabi Cinema Foundation, Mohaddeh Vaazipour, Director The public relations of the Center for the Development of Documentary and Experimental Cinema, Mehrab Mohammadzadeh, the director of public relations of the Iranian Youth Cinema Association, Ali Zadmehr, the public relations officer of the Art and Experience Group, Fateme Mezidi, the media relations officer of the Cinema Organization, Marzieh Farzalian, the website manager of the Iranian Cinema Organization, were among the attendees of this meeting. .

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