Khazai’s expression of hope for clarifying the task of the platforms/Trust! – Mehr news agency Iran and world’s news
According to Mehr news agency, quoted from the public relations of the cinema organization and auditory Basri, Mohammad Khazaei, the head of the country’s cinema organization, together with Qadir Ashna, the organization’s vice president of technology development and studies, Yazdan Ashiri, the advisor to the head of the organization and director of public relations, and Kamran Maleki, the advisor of guild affairs to the head of the cinema organization, last Sunday, August 9, by attending the offices of platforms Philimo, Namava And Filmnet visited different parts of these systems.
In this visit, with Mohammad Javad Shakuri Moghadam, CEO and Mohammad Mahdi Shakuri Moghadam, Director of Apparatus PhilimoMohammad Hassan Shanehsazzadeh, CEO and Mehdi Yazdani, Manager NamavaAli Sartipi, director of the Filmnet system, and Mohammad Reza Saberi, the spokesperson of the association cinematographersDiscussions were held about the problems, challenges and expectations of this field.
Emphasis on the importance of platforms and rate influence It focuses on the issue of employment, the boom in the production of video works and the serialization industry, the security of investment and the entertainment function of these works for families and society, and the employment of more than a thousand people directly and about 7 thousand people indirectly and in the form of projects. the effect This industry has been among the points raised by the platform managers in the visit of the head of the country’s cinema organization to these systems in reducing the audience of satellite programs and the need to trust these systems as production companies. Also, the managers of the platforms requested the head of the cinema organization to trust the platforms in the image industry, the Ministry of Culture and Islamic Guidance regarding the licensing of products. Video To assist and support this capacity in order to synergize.
In this visit, the managers of the platforms emphasized that in today’s conditions, the cinema economy is tied to the platforms and the ambiguities and uncertainties of this field should be resolved in order to create double prosperity and security in this field.
More than ever, we need to create a production and content movement
In the continuation of these meetings, the head of the country’s cinema organization, pointing to the importance of platforms in the contemporary world and the society’s need for it, emphasized the need to converge and use all the capacities of the image industry and added: the activity of home theater networks will increase the capacity of employment and cultural space. The country helps. The Ministry of Culture and Islamic Guidance has also taken measures in line with the development and creation of new markets, but now more than ever we need to create a production and content movement. Iranian society has a large part of human forces in the field of image industry. University graduates, experimental activists in the field of cinema, students of schools and young cinema centers and those interested in this field are among our potential capacity, and we will definitely witness significant developments in this field by strengthening the content processes.
Khazaei continued: The capacity of platforms in creating vitality and entertainment, employment and business prosperity of cinema activists is quite tangible. Platforms are one of the important components of the image industry, and serious attention should definitely be paid to this domestic industry and its national and local productions. Of course, there are concerns and considerations regarding the content of those products that should be resolved because these sensitivities and concerns show the importance and important functions of this sector.
The head of the country’s cinematographic organization said: Currently, a strong economy has been formed from home theater products and VODs in neighboring countries, and a large part of the countries in the region are considered their consumption market. We can also have a more serious presence in this regional competition due to our qualitative and creative human resources and capacity to develop our image and serialization industry.
Khazai, the necessity and importance of paying attention to the position of “VOD” I see And Effects They found it noticeable in today’s society and added: With the growth of new technologies, the household consumption basket has basically undergone changes. Even in the report you mentioned, VODs have reduced the audience’s tendency towards satellites, and we can rightly use this capacity to think about its cultural and social functions with proper and targeted content creation, while maintaining fun and entertainment aspects.
He called the use of platforms a necessity for the prosperity of cinema and the image industry and continued: In the era of Corona, this industry is vacuum Movie theaters have partially met the needs of society. With the emergence of new technologies in the image industry and its expansion in society, the world today is faced with a multitude of products and content, while there is no possibility of limitation. It is necessary to think about improving the quality of content with a regulatory and supervisory approach.
Khazaei added: If platforms are important and people can have easier access to Iranian films, series and productions, people’s desire to watch foreign films or go to satellites will decrease.
In the end, he expressed his hope that soon with the consensus meetings and interaction of Dr. Esmaili, the Honorable Minister of Culture and Islamic Guidance, and Dr. Jabali, the head of the National Media and other competent authorities, the task of the platforms will be clarified.