Kosar Insurance is distinguished in the field of branding
“We are now living in the 21st century, which is the age of information exchange, an era in which everything is changing rapidly,” said 2nd Brigadier General Farshad Najafipour, SATA CEO, according to Kowsar Insurance. Therefore, if we do not have a serious presence in various spaces, including virtual or physical, today’s world considers this absence to mean nothingness. The insurance industry is no exception. On the other hand, due to the low insurance penetration rate in the country, if we are looking for change and action in this sector, we must expand our presence in various fields.
Najafipour considered the presence of insurance both in cyberspace and in real space very important and specified: if insurance is not present in radio, television, websites and applications, it means nothingness. Based on this, we have taken this presence seriously and have been present at the exhibition.
He said: “As you know, in the last few years, Kowsar Insurance has been following a special concept in branding so that it is not similar to other insurances.” Kowsar Insurance borrows from its name, which refers to a deep concept of goodness, and seeks to bring good to many people.
Referring to the social responsibilities of Kowsar Insurance during the outbreak of Corona virus and the benevolent role of this company in helping the people, the CEO of SATA said: During the outbreak of the coronary virus, Kowsar Insurance such as the occurrence of unexpected events, floods, earthquakes and the like. , Stood beside the people with a benevolent look and was present on the stage with generosity. Evidence of this claim is the recent earthquake in Hormozgan, which was the first insurer present at the scene to estimate the damage to Kowsar. The only difference between Kosar Insurance and other companies is that it seeks to expand the deep meaning of its name, which is to bring good to the people.
In the end, Najafipour, referring to the good position of Kowsar Insurance in the insurance industry and its level of activity in recent years, noted: Now Kowsar Insurance in various indicators, on average, is among the top five insurance companies in the country, especially in The last four years show the unprecedented growth and leap of this valuable company.