Lack of audience shut down two TV channels/ does the transformation continue?
“Shema” and “Irankala” TV channels will be removed from the TV antenna in line with what is called “more prominent programs”.
Charso Press: By airing a teaser about the two TV channels “Shema” and “Iran Kala”, Sedavsima officially announced the removal of these two channels from the air.
According to this teaser, which has been aired on various TV channels since yesterday, the programs of these two channels will be transferred to popular Sima channels from the 5th of August.
It is stated in this teaser: It informs the esteemed audience of the national media in order to make the flagship programs of “Iran Kala” and “Shama” networks more visible, and to present the beauty of the vast expanse of our country and to introduce more of their economic, social and tourism capacities, as well as Wider representation of national productions, economic and financial activities of the country, these programs will be transferred to the popular TV networks from the fifth of August, so that we can witness the strengthening and improvement of these programs with the synergy and optimal use of national media resources.
The important point of this announcement is that it is emphasized: With the completion of the activities of Irankala and Sama networks from the 5th of August, the national media will take another step towards transformation in rearranging the networks based on the opinion of the audience and saving their resources.
It should be seen whether this evolution will change and “rearrange” other Sima channels in line with the “opinion of the audience”?
Previously, during the presidency of Mohammad Sarafaraz, the policy of adjusting and removing low audience networks and combining and synergizing networks with similar missions was on the agenda of the radio and television, but with the arrival of Abdul Ali Ali Asgari, the removed and merged networks returned to the air once again.
According to recent TV polls, the drop in audience of various channels is a serious crisis, which Peyman Jabali, the head of the national media, has also confirmed, and it remains to be seen whether the new policies in line with “eliminating channels with low audiences” and moving towards agility in production, to what extent can solve this crisis.