Launching a system for organizing the sales network of New Trade Insurance Life Insurance
Presentation is done to present new and diverse products ::
According to Monetary and Financial News, quoting the public relations of New Trade Insurance; Reyhaneh Janati, head of the life insurance sales organization of Tejarat-e-Novo Insurance Company, said: “The atmosphere in the insurance industry has changed a lot in recent years, and what has affected the insurance industry more than any other issue is external factors such as continuous and unfavorable fluctuations in economic indicators.” Per capita income and purchasing power of the people. This has had a direct negative impact on the retail sales of some insurance products, especially life insurance.
Janati continued: “This issue has led insurance companies to have a different, specific and transformational view in the field of life insurance so that they can increase their share of the insurance market despite the pressure of these external factors.”
On the other hand, due to the potential benefits of life insurance, including increasing loyal customers and attracting sustainable financial resources, entry and growth in this area has become the strategic plan of most companies.
The key to success in the current highly competitive market
He added: “With the arrival of newly established insurance companies, along with the expansion of the activities of old companies, new financial resources have entered the industry, while we are witnessing intensification of competition in this field.” In this competitive market, the condition for sustainable development and creation of new supply and distribution channels, creating the necessary infrastructure to expand and support the sales network and deepen insurance products in line with modern technologies and customer needs that can play a transformative role in the insurance industry.
Targeting New Trade Insurance Company with a digital transformation approach
Along with the company’s vision to become a smart and technological company in the country’s insurance market, we decided to follow the path of change in the field of life insurance by focusing on digital transformation. Based on this, following the development of an open insurance platform in Tejarat-e-Novo Insurance Company, we put communication with startups and connection to different applications on the agenda to take a new step in the basic areas of digital transformation, ie customer experience, business model and processes.
In this regard, a system for developing the sales network and managing sales teams has been designed and recently provided to the sales network. In this system, there is the ability to define different levels of sales teams in a parametric way. Also, the possibility of managing and distributing fees and creating various reports for transparency in the model is defined for each representative.
Janati added: “Following the development of retail in the company, new models have been used to increase the new distribution channel on the digital marketing platform.” In this way, after being recruited in the training academy of Tejarat-e-Novo Insurance Company, sales leads are introduced to the concepts of insurance, technology and marketing, and access to the online sales system for the new network is activated. In other words, our goal has been to make a change in the development of the distribution network and comprehensive support, so that at the beginning of the way, sales agents in the company to be with them.
Janati continued: “In terms of changing the experience and increasing the level of customer satisfaction and in order to provide optimal services in the customer’s journey in New Trade Insurance, we tried to pay special attention to customers’ needs because the effectiveness of communication with the customer and awareness of his needs can be the source of change.” . In this regard, several special service plans have been prepared that will be assigned to customers soon.
Janati added: “In order to increase the insurance penetration and use the existing capacities to create a culture of life insurance in the country, we have designed several products that will be unveiled in the coming months.” In designing these products, the potential of parallel markets has been used in a way to provide transparency for current customers, a way to introduce insurance and attract sustainable resources from other markets.