Logo-based notebook sales rise despite overall decline in PC market

Recently, according to the Counterpoint research institute, considering the 15% decrease in PC sales in 2022 compared to the previous year and the possibility of a further decrease in sales in 2023, but Sales of notebooks based on ARM processors are increasing has been accompanied

However, Apple leads the way with 90% of the market share of logo-based laptops. Despite the introduction of Arm-based SoCs by MediaTek and Qualcomm for Windows computers, we can expect a further increase in the overall share of Arm products and a greater share of Arm-based chips from these two companies.

In a recent report, the overall share of laptops and desktop products based on ARM processors is predicted to be nearly 25% by 2027. In Counterpoint’s research, it is also predicted that due to the success of Apple’s MacBooks and the decrease in processing performance with the Intel x86 architecture, an increase in sales in this regard is expected in the coming months.

In the last quarter of 2022, the personal computer market has experienced a 28.1% decrease in sales compared to the same period of time. Meanwhile, according to IDC data, Apple’s personal computer sales in 2022 will increase by 2.5 percent year-on-year and account for 9.8 percent of total sales.

Due to Apple’s increased focus on laptops, as well as steady demand for Arm-equipped Chromebooks, 13 percent of all PCs sold last year were based on the Arm architecture.

According to analysts, the increase in sales of ARM notebooks is expected to reach 15% this year. However, due to the success of Apple and Arm, most people still use Windows laptops with support for x86 processors. With the introduction of Qualcomm and MediaTek CPUs based on ARM, the use of this architecture for PCs and laptops is expected to increase, and analysts have predicted a 25% share for ARM by 2027.