Malicious advertising: everything for sale

According to the film reporter of Fars news agency, these days we are witnessing extensive advertisements of films being released in Iranian cinema on the GEM satellite network.

This process, which started with the movie “Fossil” in recent months, has now included most of the movies being released, and even this network broadcasts teasers for the release of the director’s next movie, just like the previews of Persian films before the revolution. It is strange that when a movie has not yet been released and its teasers have not officially started, how do they find out about these unlicensed entertainment channels.

Films such as “Ahang Do-Dere”, “Shahr Hurt”, “Sekam Habs” and “Night Watchman” are introduced several times every night from Jam Networks, and no one accepts the responsibility of paying for the cost of broadcasting these teasers.

Or we should think that networks like Jam, which do not hesitate to step on any moral red line to attract the audience, suddenly turn to unprofitable cultural work and broadcast numerous advertisements for some specific movies in order to promote their favorite culture. Even if this is the case, which is very unlikely, this is also an alarm that why Iranian cinema’s movies of the day should be such that the radio and TV stations refrain from broadcasting their teasers for the sake of preserving ethics and morals. But the free unethical networks broadcast ads for them and try to attract their audience.

Of course, according to what I heard, the movie “Fossil” has spent nearly 15 billion on advertising (when there is not much news about this movie on television and billboards, so this considerable amount has been paid to the Jam network).

GEM Networks survey shows that the largest volume of advertisements in the form of teasers and commercial interjections in this series of networks is dedicated to the movie “Fossil” and “Ahang Farre”.

At least on channels such as Rubix, River Jam Drama, Jam Series, Jam Life (documentary), Jam Bollywood and Jam Classic, which have one-hour conductors, Fossil movie and duet songs are broadcast twice every hour, and in the middle of every broadcast The series has a short teaser and three interludes. The movie “Sekam Habs” also benefits from a promotional teaser every three hours. However, the dealings are not so strict and there is no reaction to these events from the responsible institutions.

Mohammad Mehdi Esmaili, the Minister of Culture and Islamic Guidance, at noon on Wednesday, June 17, on the sidelines of the government delegation meeting in the presence of journalists, in response to a question about the promotion of some domestic and domestic cinema productions on satellite channels, said: The producer and crew of the film claim that they have no relationship with us, our friends are investigating this issue and if it is proven that such a relationship exists, it will definitely be dealt with.

He stated: The legal committee of the cinema organization is investigating this issue. Personally, I am sensitive to this issue and follow it up.

Finally, this issue can be investigated from different angles, why these advertisements are expanding to such an extent and which departments of the country’s cinema field are they managed by?

It seems that in this matter, “cinema distribution offices” have the most influence, when the producers and directors of the films being released, declare that they do not have a role in this matter, then it is most likely that these offices play the main role.

Undoubtedly, a decisive action by the cinema organization, the Ministry of Culture and Islamic Guidance and the prosecutor’s office can clarify the task of this issue forever.

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