Media Tricks in Cognitive Science | Technique 55: Sleeping Beauty – Ugly Awake

Fars News Agency – Media Group: This old story has now become a famous story all over the world, the sleeping beauty … This story is taken from a human mentality that interprets the sleeping beauty as a hope for a better future and is also used in the media. Be!

In this trick, the destruction of Iran today and a positive description of Iran’s future is on the agenda. Whatever we say bad about today means that the ugly is awake, and whatever we say about the favorable future of the counter-revolution is as beautiful as sleeping. In this way, the subconscious mind of the audience is activated and what it desires is given to it.
Dr. Alireza Davoodi, Master of Media and Cognitive Sciences, in an interview with Radio Goftgoo, while explaining the function of foreign Persian-language media regarding the “sleeping-ugly-awake beauty” technique, said: ? The beauty of sleeping is greater because sleeping beauty always keeps the hope of waking up alive.

Davoodi added: “In the” sleeping-ugly-awake beauty “technique, propositions are usually presented to the audience in such a way that the audience has beauty compared to what they think but is potential, but is dormant, potential.

The master of media and cognitive sciences said: he should use all his efforts and skills to awaken this. Sleeping beauty is the ideal situation, so she always follows propositions that strengthen her hope for this sleeping beauty so that she can accept that waking up ugly is not acceptable.

Davoodi continued that in this technique, the media seeks to guide the audience’s mind to follow the propositions that keep alive the hope of waking up the beautiful sleeping inside, so that it can accept that it can not accept this ugly awakening.

He continued that the dissident media says that there should be no Islamic Republic in Iran, the Islamic Republic is awake in the foreign media as an ugly example, what is the sleeping beauty in Iran? A democratic republic, a republic with democracy, a republic minus religion, and this is a sleeping beauty. The master of media and cognitive sciences said: “So it encourages the audience towards the civil struggle, such as inviting people to take to the streets and remain silent, or to take to the streets at a specific time and blow the horn.”

Davoodi said: “Or when the audience is encouraged not to vote and says that it is the sleeping beauty of the republic that has been stolen from you and has fallen asleep and enchanted, but you can not accept this ugly awakening, but hope that this sleeping beauty It will wake up one day and try to wake it up and not accept the status quo.

Davoodi emphasized that therefore, and based on this trick, the audience will turn the desired situation in the uncertain future into a method and lifestyle for the present.

The tricks of foreign media to change the minds of Persian-speaking audiences are increasing day by day, knowing and understanding this war is part of the media literacy needed by our Iran today. Therefore, the media try to intervene in this process according to their goals. Creating, changing or strengthening beliefs is one of the functions of the media in accompanying the audience.

It is based on the fact that the sender tries to present his message based on the needs of the audience with different techniques and methods. In other words, the messenger creates a need for the audience either by using the culture, society and identity of the addressee, or by manipulating it based on the pre-determined interests of the messenger. The sender can also encourage the recipient to continue receiving the message at this stage by arousing the recipient’s feelings or even reasoning and logic. This feeling of need can be real or false. Of course, at this stage in the message transmission process, using the curiosity gap has a great impact on creating the need for knowledge in the user or audience. Accordingly, it is necessary to challenge the audience’s mind and create a riddle and knot for it with interrogation tools or negative statements about a fact.

When it comes to cognitive science, we are talking about one of the highest, most advanced, and most sensitive sciences to take control of change by any mechanism, so cognitive science goes far beyond the set of sciences derived from psychological operations or even It is considered as a concept of change management. Psychological operations and cognitive sciences In many places, their boundaries become so narrow that it becomes somewhat difficult to define or understand the processes. The cognitive sciences are not the result of the goal itself, the path to that goal actually matters, or the path to the goal itself is considered the goal.

The “Narrative of Colors” short program series is a narrative of warfare techniques that is produced and broadcast on the Radio Dialogue radio network.

Media techniques have entered the field of cognitive sciences in today’s world, so Radio Dialogue has prepared a 90-part program to acquaint the audience with these techniques.
“Narration of Colors” is the name of this series of specialized programs in the field of cognitive sciences with the focus on media tricks in diverting public opinion, which has achieved the mission of this network in creating effective influence on the elites and activists of Iranian society.

This program, which is designed and produced in the form of new structures, in each part and in a conversation with Dr. Alireza Davoodi, media expert and cognitive science expert, with a specialized and analytical approach and with objective examples to expose foreign media techniques and The dissident works to destroy the mind of the Iranian people.

The narration of colors is presented to the interested people every day at 11:55 AM on the 103.5 MHz FM band talk radio.

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