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Media Tricks in Cognitive Science / Technique 67: Carrying the Wind – Real Reaction


Fars News Agency – Media Group: Have you heard the story of that king who wanted to fill the pool of his house with water and sent dozens of butlers to water and bring musk from a distant spring? Each of them thought that the others would bring water and that he could inflate the musk without enduring the hardship. Ironically, all the butlers brought musk full of wind, and each thought the rest would bring water. This story has now become a media ploy.

News and analysis that seem to be meaningful and heavy, but practically empty musk. A person who has been away from Iran for many years narrates as if he was with the people in Tehran and in the streets yesterday and heard these words, or the audience does not have a specific name and tradition. This media trick is widely used in some media.

Alireza Davoodi, Master of Media and Cognitive Sciences, in an interview with Fars, while explaining the function of foreign Persian language media regarding the technique of “carrying the wind – Real reaction”, said: “The technique of carrying the wind is a real reaction taken from an old story. There was an old story that a person builds a house and prepares a pool. He tells his servants, “Bring water from a reservoir, fill this pool. The weight of the musk filled with water, they just soaked the musk with water and without filling the water inside the musk, they practically took the empty musk to the water pool to the ruling house and when they open the musk, everyone empties it, for example. But everyone was full of air, carrying wind instead of water, but they made Real expect.

Davoodi added: “In the field of cognitive sciences, this is part of special techniques, which means that you always make statements that you actually tell the audience that if the audience puts all these statements together, the result will be wind, no It has no value or fruit and no document, but when it wants to empty the mouth of the pool, empty the musk, it feels that all that information is not valuable, so it gets angry, the angry audience deserves to be dealt with, and if dealt with Yes, it becomes a serious dissatisfaction and returns.

The master of media and cognitive sciences continued, so when the media gives you information that you think is complete and accurate, and ultimately an analysis of the phenomena, then you realize that this information has no value and credibility. You carry the wind, and when you calculate and analyze, you realize that speculation has become information, and this is where you become sure that that information is worthless.

Davoodi continued: “Foreign media act in the same way about many events. The audience feels that the issue of the citizen-reporter, or quoting an informed official or an informed person, is an example of this method, if these are all real-world wind-carrying techniques.” Of course, in appearance, the story was correct and some of the information given by the media may be true, but the outer layer is news and information published and is not essentially naturalistic, like what Amnnews used a lot, and also Britain and France use this technique. They use a lot.

The tricks of foreign media to change the minds of Persian-speaking audiences are increasing day by day, knowing and understanding this war is part of the media literacy needed by our Iran today. Therefore, the media try to intervene in this process according to their goals. Creating, changing or strengthening beliefs is one of the functions of the media in accompanying the audience.

The “Narrative of Colors” short program series is a narrative of warfare techniques that is produced and broadcast on the Radio Dialogue radio network.

Media techniques have entered the field of cognitive sciences in today’s world, so Radio Dialogue has prepared a 90-part series of programs to acquaint the audience with these techniques.
“Narration of Colors” is the name of this series of specialized programs in the field of cognitive sciences with the focus on media tricks in diverting public opinion, which has achieved the mission of this network in creating effective influence on the elites and activists of Iranian society.

This program, which is designed and produced in the form of new structures, in each episode and in an interview with Alireza Davoodi, media expert and cognitive science expert, with a specialized and analytical approach and with objective examples to expose foreign media techniques and dissent. It deals with the destruction of the mind of the Iranian people.

The narration of the colors is presented to the interested people every day at 11:55 AM on the 103.5 MHz FM band talk radio.

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