Ming-Chi Kuo: iPhone 14 Plus pre-sales are weaker than iPhone 13 mini and SE 2022
According to “Ming-Chi Kuo”, a well-known analyst of Apple products, the pre-sale trend iPhone 14 Pro And 14 Pro Max It has fared well compared to its non-Peru counterparts, but it seems that demand for iPhone 14 Plus The ratio of the iPhone 13 mini, which replaces it, is much lower.
Co with publication New post on Medium It explains that the iPhone 14 Pro and 14 Pro Max have had very “good” and “normal” pre-orders compared to the previous generation (iPhone 13 Pro and 13 Pro Max). He also points out that the waiting time for the delivery of the devices of more than four weeks shows their very good demand.
The possibility of decreasing iPhone 14 and iPhone 14 Plus orders
It’s unclear exactly whether Apple will increase the number of devices shipped from its Pro models, but it’s likely to reduce orders for the iPhone 14 and iPhone 14 Plus, which currently account for about 45 percent of the entire lineup. have formed the production of this company.
The iPhone 14 and 14 Plus are expected to hit retail stores on their announced release dates, which “reflects weak demand.” As Ku says, the pre-sales results for the iPhone 14 and 14 Plus were worse than the third-generation iPhone SE and iPhone 13 mini. He notes that Apple had reduced orders for the third-generation iPhone SE and iPhone 13 mini in the first half of 2022 due to weak demand.
Therefore, if demand for the two standard models does not improve, Apple may reduce orders for the iPhone 14 and 14 Plus in November.
Kuo points out that the iPhone 14 Plus in particular has failed to meet Apple’s expectations in terms of pre-sales. As the model that replaces the “mini” version in the latest line of iPhones, Ko points out that “Apple’s product segmentation strategy for the standard models has failed this year.”
All four iPhone 14 models were announced by Apple last week and their pre-orders have been available since Friday. iPhone 14, 14 Pro and 14 Pro Max are scheduled to be released on September 16 (September 25) and iPhone 14 Plus from October 7 (October 15) be offered