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My Persian Why does radio and television not think about luxury advertisements?


Fars News Agency – Media Group: in the systemMy PersianA subject titled “Why does radio and television not think about luxury advertisements?” has been registered. In the explanation of this subject:

“Should the media constantly promote the luxurious life and show a certain type of affluent class and happy people who are busy eating and drinking in front of the camera? Why don’t they show any ads with details of Islamic and Iranian life? Is this really the Iranian Islamic way of life?

Undoubtedly, we have often seen this issue in advertisements, especially on the TV of the Islamic Republic of Iran. Advertisements in which a very stylish and luxurious frame can be seen in which a family or a part of the family or even a person advertises a product or service, from the appearance and cover to facial expressions and stage props and accessories, all in In its most idealistic form, it represents a luxurious life or, as people say today, “luxury”. As long as in the current situation when even advanced western countries are struggling with many economic problems and inflation has become a global issue, it is not a good thing to show luxurious life patterns.

Certainly, in a situation where a significant part of our society is dealing with numerous financial and economic problems, inflation, installments, house rent and dozens of small and big problems daily and yearly, showing such advertisements and making the affluent feel painless will cause It is annoying and creates this feeling in different strata that maybe many people live in such conditions and I am the only one who is drowning in financial and economic problems. And this, as simple as possible, creates an unpleasant mood and in the long run creates a sense of dissatisfaction and discouragement from the existing conditions and life.

Therefore, I know that the problems do not belong to me alone, and we are all more or less in the same situation, and even this point of view that the hardships of life can be the sweetness of life, and this effort and efforts and gradually reaching our goals is the motivation. It keeps living and hope alive in human beings and that absolute prosperity can quickly bring emptiness and meaninglessness in life, it can improve the collective spirit on a meaningful level and cause the improvement of the quality of life among the people of the society. and equally, showing luxurious lives can create a sense of hopelessness and superiority in a segment of the society, and it will lead to dozens of other negative effects.

Therefore, the managers and decision-makers of television programs and especially the managers of the advertisement department should pay special attention to this very sensitive issue and be aware of the definite complications of producing and broadcasting such luxury advertisements and as soon as possible, determine the task of luxury advertisements and replace them with advertisements. A realistic and concrete action should be taken from the social life of the people with all its beauty.

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