New concepts in green tourism investment
Abutaleb Ghasemi Wasmejani, the deputy of the General Directorate of Investment, Infrastructure and Tourism Sample Areas, wrote in a note: Investment and green tourism is an attractive slogan for a wide range of managers, officials, non-governmental organizations, citizens and all activists, and in order to justify and interpret the acceptability of their activities, they try to tie the category of green and clean to it and put the label and identity of being green on it. Link their economic or production activities. Meanwhile, green tourism is more important due to the nature of the activity, and generally due to its greater affinity with the category of sustainability, more is expected from it. In other words, to prevent the destruction of the environment, they generally consider the development of tourism as an alternative path and suggest it as a suitable activity against polluting industries and activities. Therefore, in this tourism route, greenness and sustainability should be the priority. This importance has gone to the point that the slogan of the World Tourism Organization has made green investment and tourism the basis of its action, decision-making and policy-making. Tourism and green investment are traditionally based on the category of environment and natural resources, but in the new approach of green investment, in addition to environmental assets and natural resources, it also refers to people, prosperity and innovation, and green investment in the tourism industry is It has developed three important concepts.
Man, as the most important factor in the formation of the phenomenon of tourism and the decision-making factor in the way of acting on tourism, determining the behavior in this category, has been the first keyword emphasized by the World Tourism Organization. Investing in human behavior is related to the education and empowerment of tourism beneficiaries, and improving skills, quality and comprehensive education, developing skills for women and rural communities, and making education smarter are prioritized in green investment. In the second part, there is land and natural resources investment, which is the traditional root of green investment and sustainable development, which emphasizes categories such as reducing greenhouse gases and resilience against climate change and minimal negative effects on environmental resources. Since this part of green investment evokes a greater importance and a heavier mission for tourism, which introduces tourism as an alternative industry to polluting and environmentally destructive activities, therefore, a mechanism and initiative in tourism must be put on the agenda to minimize the effects on resources. be natural and environmental. In the third topic, it refers to strengthening innovation and entrepreneurship. A new topic in green investment that emphasizes digitization, supporting women entrepreneurs and small and medium businesses.
The new approach that the World Tourism Organization has taken to green investment in tourism and the new look that it has had on this concept will direct the plans of decision makers and decision makers in the future of tourism and the expansion of the concept of green investment from the traditional view of the environment and natural resources into two categories. It is more important and necessary to realize environmental sustainability to this industry, definitely in today’s world, environmental sustainability and natural resources or in other words green investment is achieved by training and upgrading skills and empowerment with entrepreneurship and digitization tools or innovation and prosperity. .
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