New scenario of import mafia to destroy national production

Company News; Mohammad Hossein Fahimi, CEO of Select Electronics Industrial Group, in the press conference held in the presence of a group of journalists, said in the introduction: Select Industrial Group with a history of about 40 years of service in the production of home appliances and different brands Possessed. At least three brands are currently active. In the early years, it had the Haier brand selection group, and now it has the SNOWA, Daewoo Electronics and Bost brands.

He continued: “Over the past years, we have followed the development of our brands and our model and strategy has always been changing.” The main approach of the horizontal and vertical development of the brand has been to deepen the internal production and use of internal capacities, and every year we try to take steps to complete this value chain.

Increase electronics market share

Fahimi added: “During the last three or four years, due to the intensification of sanctions and the lack of relations with other countries in the field of supply and production, we have experienced special conditions.” Perhaps the most influential event occurred in early 1997, when the former US president stepped down as sanctions escalated. But fortunately, with the forecasts that had been made and the infrastructure that had been provided, there was a good opportunity for the selection team in the field of home appliances, which was able to take full advantage of it. Therefore, in the last two or three years, we have had a good growth in the statistics of our products and our market share has increased.

The CEO of Electronic Choice Industrial Group said about the presence of Electronic Choice Company in the capital market: “The issue of nationalization of domestic brands and the depth and expansion of companies has been raised since the end of 1998.” In early 1999, in several meetings of the Ministry of Silence, due to the support provided by the government, the issue of the company’s entry into the capital market was discussed. Arman Electronics Holding Holding includes 12 companies in parts manufacturing, sales, after-sales service and logistics, and all Select Holding information from the beginning of 2021 on the site Kadal Stock Exchange organization loaded.

Fahimi stated that positive events have taken place in the field of job creation in the selected industrial group: “Today, we are proud that over 11 thousand people are active in the selection group.” Of course, due to the expansion of the sales network in the country, at least 9,000 people will be added to our collection, and therefore our direct capacity will reach 20,000 by the end of 1400.

Daewoo is not a brand

But the other part of the press conference was devoted to reporters’ questions from the CEO of the Electronic Choice Industrial Group and the Business Vice President of the Electronic Choice Group, which was the main topic of discussion about the Daewoo brand.

Fahimi explained in this part of the meeting and in response to reporters’ questions in this regard: Maybe there is a misunderstanding about Daewoo. The fact is that the Daewoo brand is a foreign brand that is produced domestically. Daewoo is not a brand and logo that we want to use only as a Lego.

Also, Title, the business deputy of the Electronic Selection Group, explained about the history of the Daewoo brand: The Daewoo Electronic brand is a 100% Korean brand that started operating in Korea in 1967. It was more active than the other two Korean brands at the time, accounting for 40 percent of Korea’s appliance exports to the United States. But in the 1990s, he faltered and ran into financial problems. The selection team has a long-term contract to use the Daewoo brand. In 1387, we were able to represent this brand, and in 1389, the selection group participated in the auction for the purchase of Daewoo, and in competition with the Swedish company Electro Lux, was able to win the auction.

Two shortcuts for the Iranian home appliance industry

Title added: “We officially became the owner of Daewoo Electronics in 2010, but unfortunately there were sabotages due to sanctions and the Korean government unilaterally canceled the contract and said that you are not the owner.” We took the matter to the International Court of Justice and the Koreans were convicted, and Daewoo is now an active brand. We infiltrated the brand when we brought the Daewoo 13 years ago. We were able to inject both knowledge and types of the global home appliance industry. We saw the purchase of Daewoo as a middle ground for the Iranian home appliance industry.

He continued: “As a propulsion manufacturer, we brought Daewoo for our own development and we were able to establish a technological relationship with this brand, and today we have increased the depth of domestic production to 75% through technology transfer.” Some ask why Daewoo, like LG and Samsung, did not leave Iran during the sanctions? The answer is that Daewoo could not go. Because he could not take the machines and technology, because it was localized here.

Imported Daewoo parts are not produced in the country at all

“Our main import is raw materials that are not produced in the country,” explained the business deputy of the Electronic Selection Group about importing Daewoo parts from other countries to Iran. We import parts that are not produced in the country at all. Because, for example, investing in a piece that does not consume more than 2 to 3 million is not rational to produce. In Iran, we have about 2 million compressors per year. We also buy electronic boards from Japan, and the plastic-coated sheets are all imported. Because no one produces inside. We buy the compressor from Korea because we do not want to lower our standard.

Title continued: We expanded our business by bringing Daewoo, we did not do business. Our job has been to develop the country’s home appliances. We rented the Daewoo brand today and pay an annual fee.

Fahimi also explained in this regard: Many manufacturing companies in the world are multi-brand, we finally need to have different brands for the taste of the customer and the market and give the choice to the consumer. We tried to push ourselves towards the technology of Daewoo Day. We do not oppose global brands and agree to interact and transfer technical knowledge from reputable global brands. We will also spread the red carpet for LG and Samsung, if they come and start a compressor factory in Iran. Not to give us the final product.

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