Non-homogeneous tokens; Loved or hated by big game companies?

The blockchain gaming industry is completely dependent on asynchronous tokens and web3 features; But are the big Chinese non-blockchain gaming companies also interested in and using NFTs?

A long time has passed since the day when games like CryptoKitties and OxyInfinity entered the blockchain arena. This sector of blockchain has become a $4.6 billion industry by 2022 and is still moving forward. However, it still has a long way to go to catch up with China’s $232 billion non-blockbuster gaming industry.

These days, we have seen that all the big names in game development in the world show a desire to use Web3 features in their games. They don’t give. In 2022, a company like Microsoft banned the use of NFTs in their Minecraft game altogether. Of course, we must admit that gamers themselves, who are the main consumers of games, have not shown much enthusiasm for NFTs.

Now the question is, what is the position of the world’s big names in game development against non-homologous tokens? In this note that helps something Collected from the NFTNow website, we examine the policies and stances of major gaming companies on NFT and Web3; So stay with us until the end.

Ubisoft

Ubisoft, best known for the long-running and successful Assassin’s Creed series, was one of the first companies to try to incorporate blockchain technology into its products.

In April 2021, Ubisoft signed a partnership agreement with Tezos as the company’s backer. This partnership made Ubisoft take steps to enter the Web3 ecosystem and gain a suitable position in it.

It is interesting that these actions were done away from the eyes of the company’s gamer audience; But the company released its Quartz platform in late 2021. Quartz was a mobile platform where users could purchase NFT decorations for Ghost Recon Breakpoint.

However, at the end of the same year, in an interview, the CEO of Ubisoft showed his disinterest in blockchain and related items. As a result, this market was completely closed in April 2022.

Square Enix

Square Enix started 2022 by claiming that its core markets rely on blockchain technology. Yosuke Matsuda, the president of this company, announced in the annual announcement of Square Enix’s plans that he plans to bring one of the world’s largest gaming companies to Web3.

The company started 2022 with a huge step towards Web3 by releasing a set of NFTs to celebrate the 25th anniversary of the release of Final Fantasy VII and the blockchain-based game SYMBIOGENESIS.

With plans for 2023 coming out and plans to build multiple NFT games and projects this year, it looks like Square Enix is ​​planning to get into the Web3 space even more. It is possible that Square Enix will create, manage and invest its crypto coins in the next year according to its strategy.

Microsoft

Currently, Microsoft has divided its position on non-monogamous tokens and Web3 into two parts. The Redmonds offer their enterprise cloud platform subscribers tools like Azure NFT Solution Accelerator as part of their suite of Web3 development tools for content creation.

In gaming, they released the Xbox Enterprise Blockchain Platform in late 2020 to make access to royalties a faster and more transparent process for independent gaming creators.

At the same time, it was late 2022 that the news of banning the use of NFTs in one of the most famous Microsoft properties in the world was spread. It is true; This famous asset is the Minecraft game, which many consider to be the most popular game in the world.

After the strict ban on the implementation of blockchain technology on its platform, game titles were also affected. After this ban, titles like NFT Worlds, which had built their entire ecosystem on Minecraft through complex mods, collapsed overnight.

valve

Valve has been at the forefront of gaming for a long time. In the 1990s, the company became the flagship of the art of storytelling in video games with the release of the highly successful game Half-Life. In 2003, Valve launched the Steam platform, which is the leader in video game distribution for PC gamers around the world.

As Valve made Steam widely available to users, it also played an important role in making the blockchain gaming industry accessible to millions of gamers. However, unfortunately, things did not go well and in late 2021, Valve banned all blockchain games and non-gaming tokens on the Steam platform.

With this, the mentioned company showed its position against Web3. Gabe Newell, the co-founder and president of Valve, later in an interview with Eurogamer, cited the reason for this ban as the scams that occur from time to time in the blockchain world and added:

Blockchain is a unique technology; But the way to use it is not very precise and regular. So, you kind of want to distance yourself from it.

Epic Games

Epic Games welcomes all games, including blockchain games, to the Epic Games Store. It is interesting to know that the shooting game Grit by Gala Games, which also has a western theme, as the first professional blockchain game, is going to be placed on one of the big game publishing platforms.

In September 2022, Mythical Games released the game Blankos Block Party, which is another blockchain game of this platform.

Tim Sweeney, the founder and CEO of Epic Games, pointed to the failure of Minecraft, which perfectly illustrated the conflict between the game industry and blockchain games, and asked users to open their minds about this emerging technology and make up their own minds. Is entering Web3 suitable for them or not?

What will happen in the end?

Given the amount of work being done on the development of modern blockbuster non-blockchain games, it is difficult to predict when NFTs, cryptocurrencies, and other blockchain items will have a place in the gaming industry.

If Microsoft’s approach to how blockchain technology is applied remains the same, the gaming industry may not be the right place for the emerging blockchain technology at all. At least that’s the direction the gaming industry seems to be headed.

Blockchain technology has evolved in different directions and this is a very good point. Although the blockchain gaming industry has become a billion-dollar industry, it is still in its infancy. The main gaming industry and the blockchain gaming industry should continue to grow separately; Because when the time comes, they will bond with each other.