Nutting enters the American market to compete with Apple’s iPhone
UK-headquartered company Nothing, founded by OnePlus co-founder Carl P, plans to launch a new smartphone in the US to compete directly with Apple’s iPhone.
Karl P recently in a conversation with CNBC announced that he is talking with American operators is to prepare for the launch of a new mobile phone in the United States. Although he did not name these operators at the moment, he mentioned that in order to release a suitable phone in America, the operators must make changes in their phones in line with the special settings so that these products can use all the features and compete with the iPhone. to have
The founder of Notting Company says that this issue has made them not to release a mobile phone in the American market. This summer, this company released a smartphone called Phone (1), which was a mid-range product. With a price of around $400, this phone was almost considered a competitor to the iPhone SE, but Nutting now wants to compete with Apple in its own market and maybe even introduce a flagship to compete with the company’s flagships.
Noting has a hard time competing with Apple
“Android has a hard time competing in a market where iOS has become more and more dominant,” Carl P said about competing with the iPhone in the US. With iMessage and AirDrop, they have built a powerful ecosystem, especially among Gen Z. These things worry me. Maybe there will come a time when Apple will take over 80% of the market and there won’t be enough space for Android manufacturers to compete.”
Of course, Nutting has not been completely away from the American market. Carl P. says the company now One third of Ear (stick) headphones sells in America. However, he says of mobile sales in the US:[آمریکا] It’s certainly a market that is very interested in our products right now and if we launch our smartphones there, I’m sure we can grow a lot.”
Nutting expects its revenues to reach $20 million in 2021 $250 million in 2022 deliver The company has also now doubled the number of employees to more than 400 people. Of course, Nutting is still loss-making and Pi hopes to make this company profitable by 2024.