OnePlus wants to return to the mobile world with a storm

OnePlus became very popular a few years ago with high-end handsets and special supply policies; But over time, the popularity of its handsets has diminished, and nowadays few people are willing to buy the company’s handsets. But the brand wants to completely change its approach to the production of its handsets and become one of the giants of the mobile market this year and in the coming years by participating in most global markets and partnering with large companies.

OnePlus It started out as a startup with high-end, low-cost handsets. The brand’s first handsets were really good-looking and well worth the purchase. Now this brand Chinese phone Launching 10 generations of its handsets, it intends to launch a completely new generation of its handsets in the near future and abandon their current design.

Of course change the approach Phone manufacturers It is natural to design their products and every company strives to gradually evolve its design methods; for example Nokia At the beginning of its establishment, it launched quite simple phones; But in the last few years, it has succeeded in designing and producing relatively acceptable smartphones, and has even tried its luck at designing and building flagship phones. Samsung Also initially entered the mobile market with quite simple phones; But now it is at the top of the top smartphone brands.

OnePlus also intends to enter this direction and try to develop its phones more and better. In this article, we want to see how this brand wants to achieve a good position in the mobile world.

OnePlus launches

OnePlus was founded in 2013 by Carl Pei and Pete Lau and started as a subsidiary of BBK Electronics. OnePlus, like other well-known Chinese brands such as Epo, Vivo Rilmi, became one of the company’s subsidiary brands; Therefore, the structure and main features of the phones of this brand were the same as the phones of the mentioned brands; Of course, even though the designs and features of the OnePlus phones were the same as the phones of the brands owned by Baby Electronics, the design teams of the two companies worked separately.

Meanwhile, at that time, some people said sarcastically and ridiculously that the latest Vivo phones will be introduced as the new OnePlus phones a few months after their release, with a few changes! The independent activity of the OnePlus design team allowed the company’s designers to have the freedom to design their desired products and to be able to apply the desired features to their phones as they wished.

On the other hand, at the time, OnePlus was more focused on expanding its presence in major mobile markets, namely the US market and Western Europe; But the focus of Oppo and Vivo brands was more on expanding their presence in China and other Asian markets.

Rise OnePlus to highlight its presence in global markets

Launched for the first time in the United States before the launch of the Corona Pandemic, the new OnePlus flagship had a number of special features, including Alert Slider and Oxygen OS, that were not found in the phones of other BBC Electronics brands. In early 2015, 60 to 70 percent of the company’s sales were in foreign markets.

This indicates that the growth of sales of the company’s handsets in the western market is ahead of the domestic market. In early 2020, despite the sale of most phone brands due to the beginning of the Corona pandemic and the beginning of a big problem Lack of silicon chips Shortly after the Corona pandemic began, sales of OnePlus phones in the United States increased by 143 percent.

This shows that OnePlus, unlike brands اوپو And ویوو, Has achieved good success in foreign markets and has established its position in these markets. The brand’s success in Western markets was so dramatic that it’s as if it’s a Western brand with roots in the East.

OnePlus currently produces a wide variety of products in a wide range of prices and now The most affordable 5G phones In the European and Indian markets belong to this company.

Merge OnePlus and Oppo with each other

Last year, OnePlus announced that it had formally merged with the Oppo brand, founded by Pete Lao, to become a subsidiary of the brand; Of course, both companies are still owned by BBC Electronics. Apparently, in the future, both brands will be managed by Pete Lao, and he will continue to work as the production manager of both companies.

Such a thing can lead to many things commercially. From now on, the design teams of both companies no longer need to work independently on similar projects. In addition, the merger of these two brands with each other can provide the possibility of synchronizing research and development activities with each other, as well as increase the production of products.

Undoubtedly, with the merger of the two companies, their proprietary mobile operating systems will be merged, even though they have been developed independently for years. OnePlus announced some time ago that Oxygen OSThe company’s proprietary operating system and Color OS, Oppo proprietary operating systems, will now be merged and their operating system base code will be shared. The two operating systems are now integrated.

Having a common operating system base code means that both operating systems have the same platform, which has changed slightly in both operating systems; Therefore, Oxygen OS is not abandoned and is still used with a few changes. In fact, in the future, the operating system will be a modified, lighter-colored Color OS with fewer unnecessary features that resemble the old OnePlus platform. In other words, Color OS with the appearance of Android Oxygen OS will be used in future phones.

Unfortunately, using the base code of the common operating system in these two operating systems did not work well and did not bring psychological performance to Oxygen OS. Gary Chen, head of OnePlus operating system production, in an interview at the event MWC 2022 He explicitly acknowledged that the latest version of the operating system (version 12) did not meet expectations.

But in general, the main goal of OnePlus is to offer members in foreign markets. It should also be noted that the regular version of the OnePlus 10 Pro is not available, and such a decision by the company, which has been offering its phones in two models for years, seems like a strange decision.

Another important issue that we must pay attention to is that all former OnePlus employees, including Carl P, have left the company, and Carl P’s separation from the company has attracted the most attention. Shortly before the merger of OnePlus and Oppo, he left OnePlus with the aim of co-founding the Nothing brand; Of course, Lao claims that the separation from OnePlus will not negatively affect the development and evolution of the company; Of course, he has been one of the prominent and well-known figures of OnePlus for many years. Especially for the western customers of this company and this issue can not be ignored.

The new OnePlus flagship handsets were unveiled and introduced by him at the unveiling events. At the same time, he was always talking to the company’s customers and updating the companies belonging to the company.

It is interesting to know that “Kyle Kiang”, the head of marketing of OnePlus, also left the company last spring. In addition, many OnePlus employees in the public relations, communications and support departments have left the company; Of course, it seems that the separation of the company’s employees one after another has not had an effect on its development and progress, and has only led to the hiring of new employees.

One of the exciting achievements of the OnePlus is the 150-watt super-fast charger that is set to ship with the OnePlus 10 Pro in 2022. The company claims that this charger can charge its new flagship battery by 50% in just 5 minutes and 100% in 10 minutes. Of course, this super-fast charger that «سوپروک(SuperVooc), designed and produced by Oppo; So we will definitely see very good results in merging these two brands in the future.

OnePlus strives to globalize the future

OnePlus sold more than 11 million handsets last year, setting a new sales record in 2021. Certainly such a success could be a great stimulus for this Chinese phone giant. The company has announced that in addition to continuing its strong support in the US, Europe, China and India markets, it will expand its presence in Canada, Mexico and South America (this is the first time OnePlus intends to Is entering South American markets).

OnePlus also plans to enter the markets of North Africa, the Middle East, the South and the Southeast in the future. In fact, the main goal of OnePlus’s efforts to expand its presence in various markets is nothing but to become a global brand. 2022 seems to be a fruitful year for OnePlus and it can show its power to the big companies in the mobile market.

It can be said that in the future, OnePlus can fill the vacancy of companies such as LG, which has stopped its activity in the field of phone production, and stand tall against big brands such as Samsung.

Increasing sales of OnePlus phones has not been the only factor in the company’s growth and change, and other measures such as expanding access to the company’s products, improving the delivery of its products to major markets such as the US market and strengthening the company’s support in this area. Valuable positions have played an important role. Expanding the brand’s product portfolio and designing and manufacturing gadgets such as wireless airbags, smartwatches and other products have also contributed to the growth and development of OnePlus.

One of the best steps the company has taken to accelerate progress is to partner with Hasselblad, one of the leading manufacturers of fully professional cameras, to improve the camera performance of its handsets. The camera of the OnePlus phones has never been as big as the cameras of Apple, Google and Samsung; But it looks like such a big partnership could go a long way in boosting the camera’s camera performance.

Can OnePlus bring back its lost customers with such actions and decisions? The answer to this question is not clear and depends on users’ expectations of a phone; But there is no doubt that the company’s current flagship phones are very different from the phones launched in 2014; But on the other hand, since then, users’ expectations of a good phone have changed a lot.

In its serious effort to globalize, OnePlus wants to move beyond its not-so-brilliant past and reach high positions. It is currently the fourth largest phone manufacturer in the world; But it is quite clear that he is not at all satisfied with such a position and wants to conquer higher peaks; So it seems we have to say goodbye to the old OnePlus and wait for the next new OnePlus with a stormy return. Do you think OnePlus can achieve its ambitious goals? Let us know what you think about this.