Our cinema has become like the automobile industry/ in the next one or two years there will be nothing called cinema

According to Fars news agency, Sajjad Nowrozi, director of Azadi Cinema Campus, was a guest of Radio Javan’s Cinemachi program yesterday. Nowrozi said in “Sinmachi” program, in response to the host’s question, “Is the most important reason why people don’t come to the cinema is the high price of tickets?”, he said: This is one of the reasons, but the most important factor is the low quality of the works.
Nowrozi added: In the nineties, a trend started in our cinema. If you check the slope of the cinema audience graph from the 60s to now, you will see that the statistics have been steadily decreasing. In 1968, under Tehran’s rocket rain, the cinema audience was perhaps several dozen times the current audience.
He clarified: Part of it was because at that time cinema was the only entertainment available. Of course, the growth of media parallel to cinema is one of the reasons, but in my opinion, in the 90s, the main factor that drove people away from cinema was It was an insult to the audience. Insulting the audience in the sense that we prepare a series of advertisements for a film, people come to the cinema and see something else.
The director of Cinema Azadi said: The lack of need for the audience in the field of production and the profit of the producers during the production and not in the screening, as well as the unimportant opinion of the audience, causes them to make whatever they want. Our cinema has become like the automobile industry, where the importation of automobiles is prohibited, and two automobile companies say that Ash Kashk is an aunt.
Stating that the solution to improve the existing situation is the floating plan, Norouzi said: the most important and urgent way is this floating plan. People’s livelihood problems have become more serious and a solution should be thought of. This can be short-term housing.
In response to the question of the presenter of the Cinemachi program, he said: Yes, since the price of tickets has been floated, people have become more interested in going to the cinema. The audience has grown precisely on Tuesdays when the ticket price is half price and on the days when it is floating. But until the production structure, the way we look at the audience and guidance policies are not changed, we cannot expect improvement. On the other hand, the costs of cinemas have also increased and it has become difficult for us.
Regarding Mehran Ahmadi’s speech about the fact that in two years, Iran’s cinema should be considered to be in shambles, Norouzi added: “Mr. Ahmadi’s reference was more to guidance policies than the current situation and he referred to the issuance of production permits. Right now, as we approach the middle of the fourth month, we do not see any productions in Iranian cinema. I don’t know yet how the festival is going to be held.
Nowrozi stated that the fate of Iranian cinema will be closed for the next two years and said: “Given the major problems that exist in the private sector in the field of production, as well as systematic disregard for the construction and development of infrastructure and current policies, until one In the next two years, there will be nothing called cinema.
He continued: “A number of friends in Ershad think that if we speak, it is because of a problem, but no. There is a stage, and an arena before us. This arena shows its own requirements and we show what we see and do not say anything about ourselves. We don’t even criticize, we just explain and our opinion is not personal.
In the end, Nowrozi said: “Now wherever you look in the world, the cinema has no meaning anymore in the physical sense.” The era of single and two-screen cinemas is over. People want to enter the cultural shopping center. They want to see other things besides the cinema. Bookstore, cafe or anything, i.e. cinema should change from the state where only movies are shown. Do these things have Arabs in the private sector or in the local public sector?
Cinemachi program, produced by Fatemeh Shahbandi and edited and performed by Ali Muradkhani, is broadcast on Fridays at 16:00 on Radio Javan.

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