Plans to float ticket prices and mobile cinemas are effective in the prosperity of cinemas/TV advertising is an important and neglected factor.

Fars News Agency – Cinema Group: While pointing out the drop in movie sales since the beginning of this year, a cinema director said: Timely and extensive information for the release of movies is a vital thing that has not been paid much attention to. All relevant centers and organizations and radio and television can help the cinemas to prosper with coordination and planning, and we hope this will happen.

Since the beginning of this week, with the beginning of Muharram, 8 social films and 1 children’s film are showing in the country’s cinemas. Cinemas have not had high sales since the beginning of the Corona epidemic until today, and during the Corona period, we saw the closure of some cinemas in different cities. With the subsidence of Corona and the days of Nowruz holidays, there was a lot of hope for more screenings and sales and the prosperity of cinemas, but this did not happen and cinemas are still struggling with the lack of audience.

Due to their direct contact with the audience, the cinematographers have enough information about the sales, tastes and reasons for the sale and non-sale of films, and for this reason, the reflection of their words will play an important role in organizing the cinema situation.

*Nowrozi films did not have high sales potential

Mehdi Nikayin, the director of Sepideh Cinema, said in a conversation with Fars reporter, referring to the sales of movies in the new year: Nowruz screening in cinemas had a promising start with two or three good movies, but after some time, we saw a drop in sales. In general, the released films did not have a high potential to attract the audience, and it is natural that the audience did not accept them very much.
He said about the sale of Muharram films: Since the beginning of this week, with the stoppage of comedy films, social films and 1 children’s film are being screened in cinemas. In this cinema, the movie “Hanas” is selling well and the audience has a good relationship with its theme and story.

* Mobile cinema plans and floating ticket prices made the audience more connected with the cinema

Pointing out that the successful plan to float cinema ticket prices, he said: The plan to float cinema tickets is certainly not going to solve all cinema problems, but it is effective and useful for solving some problems. “Hanas” was the first film on which the flotation scheme was implemented, followed by “Without Appointment”. This successful experience made cinemas more and more prosperous and the audience welcomed it.
Also, in response to the question of how successful the Cinemasyar project has been, he stated: One of the most important slogans is cultural justice, which with the implementation of the Cinemasyar project, this justice has been implemented on a large scale and caused more people to connect with cinema, and with long-term planning, it will definitely Its fruits will be known.

* The event of Ashura has a high capacity for cinematography

In response to the question, what do you think is the biggest reason for the lack of prosperity of cinemas, Nik Ayin explained: From the beginning of Corona until today, one of the biggest problems of cinemas has been the issue of advertisements, especially television advertisements. Timely and extensive information for the release of films is a vital thing that has not been paid much attention to. All relevant centers and organizations and radio and television can help the cinemas to prosper with coordination and planning, and we hope this will happen.
In response to the question of how making films with the theme of Ashura can open more audiences to cinema, the director of Sepideh Cinema stated: Iranian cinema has little variety of genres and almost all films are divided into social and comedy branches, if the capacity There are different kinds of movies to be made. The event of Ashura is one of the most dramatic events in our history, which has an extremely high capacity to be turned into a film, and there is no manifestation of life that is not in Karbala, but unfortunately, there are few films made in this field.

*The sale of movies relies on word-of-mouth advertising

He added: Due to its nature, the production of such works requires a high cost, and the private sector cannot afford to produce such films. With long-term and correct policies, in the future, we can witness the production of magnificent cinematographic works, and I am sure that the audience will welcome the films that are directly or affected by the Ashura event. The event of Ashura is one of the most important historical and religious events in Iran, which gives a different effect to all the cities of Iran every year. There are various reasons for not making such films, and by diagnosing and identifying the obstacles, we can hope to make new Ashurai films.
In the end, Mehdi Nikayin stated that the current audience of cinema is very different from the audience of the past years and stated: Today’s audience is a more informed audience and has more knowledge about cinema. Apart from the variety of genres, movies with strong scripts and actors, high-level direction, etc. play an important role in the audience’s interest in movies. Currently, with the absence of television advertisements, the sale of films relies on word-of-mouth advertising from the audience, and experience has proven that good films will find their own audience.

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