Predict for a sharp drop in cinema audiences / Plan for the World Cup!

Theater News Base: Saeed Khani said about the situation that happened during the Nowruz screening with low audience and low sales of films: “Different reasons can be mentioned for the screening situation of Nowruz, but in my opinion the most important point is information in the first place that almost none of the films had good information and I believe that if there were good TV commercials, these films would have sold 30% more. The second reason is the quality of the films and the fact that after Corona, people no longer go to the cinema for every film. An attractive and special film should be made for the cinema screen so that the audience is willing to attend the cinema. After this, the increase in ticket prices up to a small percentage can be considered as one of the reasons for the low audience of Nowruz screenings.

He added: “We should be careful in the layout so that more important films are shown on the screen.” My concern is for the continuation of the year and whether my friends know that the month of Muharram starts on the first of August and the World Cup starts in November and December? If we do not think about it now, our audience will have a strange decline compared to 1997, when we had 22 million viewers. If there is no expert review on this subject to select the films and the ticket price does not float, this is the soup and this is the bowl.

Khani in response to whether only comedy films should be screened to attract the audience? He said: “The reality is that with the conditions of Corona and the cinemas that have increased in number, if we are going to face the same conditions of the previous years and the decisions of the union council, we will continue the same situation.” I think the council needs to move more agile and with more precise planning. Know now that the two months of summer are Muharram and zero and the comedy film can not be screened. It is in the autumn of the World Cup and it must be determined what films will be screened that will attract the audience, and it should not be the case that cinematographers are looking to broadcast football matches in cinemas at the same time and film owners are not paid like in the past few years. something happened. For this reason, this year, if important comedy films were screened and if there was no narrow-mindedness about the movie “Dynamite” and it was possible to show it in cinemas that have many theaters, the rest of the movie would help.

The broadcaster emphasized: “I think with this situation, there should be people in the screen who decide to take a bigger look and consider the general interests of cinema.” This year, we have some important issues such as Muharram and the World Cup that need to be planned in addition to the effects of Corona on cinema. For example, every film that is screened at the same time as the World Cup should be given points, but unfortunately, everything goes very traditionally if the screening method has to be modernized, and with this latest trend, a good end for distributors and cinematographers and cinema in general. We will not have.