Promising sales of cinemas, in the shadow of unfair distribution

Fars News Agency-Cinema Group: These days, the cinema is experiencing one of the busiest screening packages in the last few years, it can be said that the audience has reconciled with the cinema to some extent and the shadow that Corona cast on the seventh art is fading, but there is definitely still a gap between the current conditions and the ideals of the cinema. is a lot One of the most important lacks of Iranian cinema is the cinema hall. This deficiency was seriously seen in the central and southern regions of Tehran and small cities of the country. In addition to this quantitative and real growth, we should also take a look at the less privileged part of the society, which are concentrated in the center and south of Tehran, but the cinemas were concentrated in the malls (giant shopping centers) and the northern and western parts of Tehran. In this report, we will try to take a look at what the country’s cinema went through in the spring season.

According to the table of sales statistics for the first quarter of the current year, the total sales of cinemas in the country reached more than 300 billion tomans, of which more than 204 billion tomans belonged to 40 best-selling cinemas.

Also, according to the announcement of Cinemashahr Institute, the total sales of the country’s cinemas in June of this year was more than 88 billion tomans, and the sales share of the country’s 40 best-selling cinemas was more than 57 billion tomans.

Based on the statistics of sales and the publication of the statistical table and chart of cinema halls announced by Cinemashahr Institute, the cinemas with the highest sales rank are as follows:

The sales of the first 40 cinemas in the first three months of 1402 show that most of the best-selling cinemas are in the upper areas of Tehran and emerging shopping centers. As a result, it is necessary inIn addition to paying attention to the quantitative and rial growth, we should also look at the less privileged part of the society, which are concentrated in the center and south of Tehran.

Kurosh Campus (Tehran), Iran Mall Campus (Tehran), Shahr Aftab Art Campus (Shiraz), Azadi Campus (Tehran), Sahil Campus (Isfahan), Hoizeh Campus (Mashhad), Mellat Campus (Tehran), City Center Campus (Isfahan) ), Hadish Mall campus (Tehran), Megamal campus (Tehran), Parshin Mehrshahr (Karaj), Eco Mall campus (Karaj), Tourist Village campus (Mashhad), Atlas campus (Mashhad), Chaharso campus (Tehran), Saviz (Karaj) ), Lotus Mall campus (Tehran), Chaharbagh campus (Isfahan), Shiraz Mall campus (Shiraz), Sepehr (Sari), Golestan campus (Pers), Narcis campus (Tehran), Africa (Mashhad), Park Bazaar campus (Mashhad) , Farhang (Tehran), Raga Campus (Tehran), Bahman (Tehran), Shkoofeh (Tehran), Life Campus (Tehran), Sepidrod (Gilan), Shemiran Campus (Tehran), Galleria Campus (Tehran), Sepahan (Isfahan), Fajr Islamshahr (Tehran), Mandana (Tehran), Mehrshaheh Campus (Tehran), Arg Campus (Tehran), Bahman Campus (Kurdistan), Tek Safaiyeh (Yazd), Tamasha Campus (Tehran).

Cyrus campus located in a mall (giant shopping centers), Iran Mall campus, Azadi campus on Shahid Beheshti street, Mellat campus at the intersection of Niayesh and Kurdistan, Chaharso campus and Lotus Mall campus (Tehran) show that Cinemas were concentrated in malls (giant shopping malls) and the northern and western parts of Tehran, and less privileged areas are still far from cinemas.

Examining the data on the daily sales of cinemas shows that the country’s cinema is experiencing a better situation than the last few years, the sales of movies have increased proportionally and more audiences are watching movies in each screening; but despite all these conditions, There are criticisms of the country’s cinemas. The predominance of the sale of humorous films and the lack of quality works is one of the points that have been criticized by many critics. The state of justice in the cinema is another issue, which has been discussed many times.

Looking at the movies and their sales statistics, it draws attention to one point, the number of screenings available to each movie is very different compared to other works, for example the movie “Fossil” which has been on the cinema screens since March of last year and for several months It has experienced the release, it should have a limited number of screenings compared to newly released films, but it still has the most screenings.

Not long ago, Mirkarimi, the director of the film “Night Watchman”, one of the most popular films currently being released, complained about the low-quality screenings of his film in cinemas. On the other hand, Hossein Farahbakhsh, the producer of the film currently being released “Shahr Hurt”, criticizing the unequal conditions of the screening, called the screening engineering in favor of a particular film.

On the other hand, based on the data published by the Cinema Organization, the Cyrus campus located in a mall (giant shopping centers), the Iran Mall campus, the Azadi campus on Shahid Beheshti Street, the Mellat campus at the intersection of Niayesh and Kurdistan, the Chaharso campus and the Lotus Mall campus. Tehran) All these high-selling cinemas show that the cinemas are concentrated in malls (giant shopping malls) and the northern and western parts of Tehran, and less privileged areas are still far from cinemas.

Undoubtedly, in addition to screening justice, spatial justice should also be included in the agenda of the cinema organization. Spatial justice examines the situation of different neighborhoods of Tehran and other cities of the country in terms of the way of distribution of services and the degree of enjoyment of various economic-social and infrastructure indicators. so that with the help of those less fortunate neighborhoods they can enjoy cultural and artistic services (such as cinema). The unfair distribution of cinemas makes many of the less privileged classes stay away from cinemas. The fact that only the capitalist and upper classes of the society are the audience of cinemas affects the taste of cinematographers. That is, just as cinematographic works create taste, audiences can also influence the content and form of produced works. In simple words, when a certain film gets a significant sale, many directors try to repeat and follow the same line so that they too can achieve the desired sales statistics.

It seems that the country’s cinema has returned to the favorable state of the past with the obvious efforts of the cinema organization. It is necessary to pay more attention to the issue of justice in screening and justice in spatial distribution of cinemas in the country. A subject that has always been mentioned in the words of Mohammad Khazaei, the head of this organization. On the other hand, this influential institution should pay special attention to improving the taste of citizens and pay more attention to quality works in its screening baskets. It is true that the cinema organization was necessary in an era to restore the prosperity to the country’s cinemas by promoting satirical works, but it should not forget to improve the level of the audience’s taste and the aesthetics of the film.

Repetition of superficial satirical films that use clichéd, repetitive and uncreative situations in their structure can cause cultural damage in the long run and cause the formation of confused taste. According to the critics, comic films should improve their structural quality so that they can overcome the situation of being consumed by history and have more durability. Of course, films with thought do not mean boring works that do not pay much attention to “entertainment” and fun. The country needs social vitality more than ever and for this, cinema works can be one of the original versions.

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