Proposing problems with solutions in the media is the need of the country today

According to Fars news agency, Dr. Akbar Nasrallahi, in a large gathering of public relations managers of Mazandaran province in Sari, explained the harms of public relations in explaining the realities of the country, and added: the wrong view and image of public relations towards itself and external sectors, and specialized weaknesses such as targeting stereotyped and weak, insufficient knowledge of different stages of news, incorrect interaction with the media, predominance of quantitative, eventful and traditional approaches and strategies of denial, silence and passivity, playing in the field of news sources and disregarding the principle of balance in news production and coverage, Among the important weaknesses of public relations.

The author of the guide book on news coverage said: Despite the phenomenon of personal mass communication and the exit of activism from monopoly, many public relations and media still have a traditional knowledge and basic understanding of news and under the influence of this type of traditional knowledge of the audience and the media, they consider it passive. Audiences and neglecting their access and facilities, as well as not understanding the competitive work environment, cover only some subjects and are unable to hunt, identify and manage many pure subjects needed by people.

Nasrallahi also said: Journalists’ exaggeration in raising problems without providing solutions, in contrast to the preponderance of ceremonial and unrealistic matters and the one-sided production and publication of officials’ activities, is one of the chronic problems of the media and public relations. By telling the positive and negative facts and reflecting the demands of the people and the country’s problems along with their solutions, the media and public relations can give hope to the people, fulfill the strategy of explanation jihad, and take the country out of the enemy’s propaganda siege.

In another part of his speech, the head of the Faculty of Social Sciences, Communication and Media of the Islamic Azad University, Tehran Branch, emphasized Mazandaran’s huge and exclusive capacities in various economic, tourism, environmental and cultural fields: for the development of Mazandaran, to have Professional, responsible, knowledgeable and bold media is needed; Unfortunately, the huge capacity of the media has not been used to reflect the realities of the province and its progress and development.

He stated that the media of the province should follow up, demand and fulfill the priorities of the province by carefully understanding the needs, issues and problems of the province and by avoiding partiality and in progressive and synergistic measures, he emphasized: the problems of the province are linked with compilation. Mazandaran development media, synergy and empathy between media and officials and elites will be realized.

The author of the guidebook on crisis news coverage in professional media added: Despite the second rank of Mazandaran province in terms of the number of media outlets in the country and the 110-year old media of the province, unfortunately, Mazandaran media outlets are unable to stream and present people’s demands in the fields of strategic issues. Provinces such as waste and garbage, tourism, destruction of forests and rare animal species, environmental destruction, water wastage and road communication have been unable.

He also said the lack of dedicated production and payment or its inadequacy, the low presence of people in the media of the province, the easy entry of non-professionals into media organizations, the predominance of economic motives, the superficial, marginal, administrative and political view over the professional view. , provincial and national, lack of a process and analytical perspective, competition in problem solving instead of problem solving with solutions, insufficient or very little use of Mazandarani elites’ capacity, low media literacy of media and provincial officials and lack of media attachment for development Mazandaran is one of the other important problems of Mazandaran province, which can be solved by quickly restructuring the media organization of the province, compiling and implementing the media annex for the development of the province, continuous and targeted training and all-round support for the media.

The head of the Faculty of Social Sciences, Communication and Media of the Islamic Azad University said: The role of officials and public relations is very important in the jihad of explanation, because they are the source of news. If they narrate the events correctly and in a timely and attractive manner and allow it to be narrated, the opposition media will be strengthened and the country will not suffer.

The author of the handbook of news coverage, referring to the departure of activism from monopoly, said: once, activism was exclusive and non-media and media organizations were active within the country and a certain region, this geographical limitation imposed certain duties and norms on them, but now it is a monopoly. is not ; Everyone is an activist, so these changes and developments require new tasks for the activists of different fields, which need to be considered in their planning and adopt the appropriate approach and strategy.

The head of the Faculty of Social Sciences, Communication and Media, Tehran University, Center, by stating that media developments and the phenomenon of personal mass communication should not be considered a threat to organizations and countries that have intelligent and timely plans and presence in this field, warned: slowness And the delay in “recognizing” and “adjusting” with the “new media conditions and arrangement” will be very expensive for the country and the media, so that it may be impossible to compensate.
end of message