Public relations is a reflection of the organization’s performance

According to the financial news report, citing the public relations of the National Bank of Iran, Abbas Shafiei, the chairman of the board of directors of the National Bank of Iran, emphasized that public relations is a reflection of the organization’s performance and said: public relations play an important role in the transfer It has an approach and reflection of people’s opinions to bank managers.

In this conference, Hassan Monsan, a member of the board of directors, managers and public relations experts of provincial branch affairs departments throughout the country, branch marketing experts and public relations managers of the bank’s subsidiaries were present in this conference, stating that the people of the organizations in many issues They judge from its public relations, he added: Part of the bank’s public relations audience is the people who have the right to have clear information, and the other part of the audience is colleagues, who in this department should strengthen the knowledge and capabilities of human resources in the field of media literacy. and banking knowledge should be considered.

He stated that today what is called in the era of communication is the high speed of information transmission, he clarified that: Today, successive advertisements are being carried out and the media in this space simply create flow and engineer the mind of the audience. do Therefore, the complexity of the space, many ambiguities and uncertainty in the banking space show what risks are facing the banks and in this space there is no choice but to equip yourself with two wings of facilities and tools in the field of public relations and more importantly, familiar manpower. We don’t have these facilities and media space and we don’t have the benefit of media literacy.

The Chairman of the Board of Directors of the National Bank of Iran stated: The contents reflected by the public relations should be analyzed and classified and the media environment should be properly managed so that the decision-making and decision-making of the managers takes place in a favorable manner.

Emphasizing that public relations play a key role in building the trust of customers and employees, Shafiei said: trust is present everywhere in the slogan of Melli Bank of Iran, and increasing the knowledge and capability of employees, increasing organizational commitment, strengthening the motivation of colleagues and increasing organizational trust are among the tasks It is public relations.

According to him, today’s capitals and most important assets are exposed to news attacks, and sometimes these attacks are also about our bank, which also attacks the mentality of people, customers or colleagues; Therefore, to participate in this advertising and media war, we cannot succeed without the right tools and knowledgeable human resources.

Referring to the current position of the bank in the industry, the Chairman of the Board of Directors of National Bank of Iran pointed out: Last year we acted in such a way that we were able to gain a 1% market share and we hope this year this share will increase to 2%. The central bank’s policies are on liquidity control, the position of public relations will be very important and productive.

Public relations is an art, science and technology

In this conference, Gholamreza Kazemi Dinan, a professor and writer in the field of public relations, also stated that active public relations can be a good model for the organization’s policy-making and future-proofing the organization’s strategies, and said: Public relations is an art, science and technology. Public relations is the mirror of the organization’s whole view and the place of information transfer from public opinion to the organization and vice versa. In fact, public relations acts as a bridge between people and the organization.

Pointing to the importance of the role of public relations, he added: awareness is one of the important concepts of public relations, in fact, public relations with public information can have the convergence and companionship of public opinion in order to achieve its organizational goals.

Explaining the important concepts in the field of public relations, this university lecturer clarified: public relations is not a job, it is a love and passion, and you must constantly be in contact with outside the organization and be aware of the opinions, desires and motivations of public opinion.

This public relations veteran emphasized: public relations should help managers to make effective decisions by getting the right results from customers and presenting these analyzes to managers.

In the continuation of this ceremony, Daud Zareian, another pioneer in the field of public relations, while pointing out the role and importance of public relations, called its place in the organization important and influential, and gave some tips about how public relations work in different situations and the need for clarification and awareness. Through publishing news and information to the people and society.

Explaining the advertising strategy of the organization through public relations

Seyyed Mojtabi Qudsi, head of the bank’s public relations department, also stated that public relations is the showcase of every organization and said: The goal of public relations activities in an organization should be such that employees identify their interests with the interests of the organization.

In the continuation of his speech, he said: Public relations should explain the advertising strategy of the organization and we hope that public relations will reach the position it deserves.

At the end of this conference, Qudsi answered the questions and concerns of colleagues in a sincere conversation with colleagues and experts in this field.