Public relations should be a cultural institution
According to the financial news report, quoted by the General Department of Public Relations and International Affairs of the Central Insurance, Ali Ostadhashmi, the head of the Central Insurance, attended the meeting of the Insurance Industry Public Relations Coordinating Council and announced this, adding: despite the extensive measures and services of the insurance industry in In order to fulfill their protective role, proper information has not been provided and some of the compatriots are still unaware of the benefits of insurance.
The head of Central Insurance said: “The development of insurance culture requires dynamic public relations managers who provide the right platform for people to know more about insurance products.”
Pointing out that the insurance industry is a service-oriented and people-oriented industry, he said: Public relations should institutionalize insurance culture in people’s lives as a basic need by using new methods of advertising.
Professor Hashemi also emphasized on using the capacity of the media in line with the development of insurance culture and said: Public relations managers of insurance companies should take action to produce content with the approach of simplifying complex insurance concepts and make it available to the media.
The head of Central Insurance also emphasized the necessity of setting up a comprehensive media center for the insurance industry and said: “The necessary policies and arrangements have been made to create a comprehensive set, which will be announced soon.”
He further emphasized on strengthening the role of public relations by the managing directors of insurance companies and said: The work of public relations is not limited to preparing news and public relations managers must be demanding and defenders of the rights and credit of the insurance industry.
The head of the Supreme Insurance Council, expressing his satisfaction with the agility and dexterity of managers and public relations staff of insurance companies, emphasized the need to highlight the country’s insurance capabilities and capacities.
He further referred to the various programs of the insurance week and the special ceremony on the 13th of Azar – the National Insurance Day – as a great opportunity for culture building and stated: awareness of public relations along with the quality service of the technical departments can play an undeniable role in the process of increasing the penetration rate of insurance.
In the end, the head of Central Insurance congratulated the statistics day again and asked the public relations groups to be effective by relying on the two principles of technology and innovation in collecting, processing and presenting applied statistics.
According to this report, Mustafa Reofi – Director General of Public Relations and International Affairs of Central Insurance – spoke in the mentioned meeting about the importance of information programs, cultural building and social participation and regarding the necessity of accompanying insurance companies in special programs of Insurance Week, Exhibition He emphasized the specialized and insurance bells.
It should be noted that in this meeting, which was also attended by the Deputy Director of Central Insurance, the public relations managers of insurance companies presented their suggestions and views.