Reduce the price of 5 home appliance brands

According to Kayhan, Mohammad Vesali Ghamsari stated that before the sanctions, 70% of the home appliance market was owned by Korean brands, stating: We reached 15.5 million units, which increased our production by 80%. He added: “Maybe those were the days when a national appliance product had to be registered with the national code, and something very bad could have happened that was contained.”

Director General of the Office of Industries Home and office appliances Ministry of Silence He stated: The employment of this industry is 300,000 people, its turnover is 6 billion dollars and our active units are about 500 units, but of course we have up to 800 production units, empty capacity. “Production was higher in the case of laundry, and fortunately we did not have a high price increase, and this increase was below 20 to 30 percent per year,” he said, referring to a 100 to 120 percent increase in production of some products, including side-by-side and twin refrigerators.

Director General of the Office of Industries Home and office appliances Ministry of Silence Specified: Raw materials Production units The country has increased by an average of about 60% in these two years due to exchange rate changes; For example, the global price of a TV module has increased by 30%, a refrigerator compressor by 20%, and colored sheets, pre-painted, cold sheets used in stoves and washing machines, have increased by an average of about 60% since 1997.
Announcing that the monitoring has been smart and purposeful since the beginning of September, Vesali said: “We have activated a comprehensive trade system so that production units can present their invoices based on the constituent structure of each product;” Based on the constituent structure of each product for each brand, from the beginning of December, the Ministry’s market monitoring working groups are formed and each brand is monitored. He continued: What happened was that from the second week, the third of January, some Production units Depending on the routine they had each year, they increased the price by 12 to 13 percent.

Director General of the Office of Industries Home and office appliances Ministry of Silence Asked if people could expect the price to be stable or declining, he said: “People should expect us to do this; With the follow-up of our collection, about 5 brands immediately reduced their prices.
Joiner also on whether this Production units Regarding their price increase, they will not be held accountable, he said: “Our intelligent order registration system is directly related to customer satisfaction and what has happened, and will definitely be effective in providing raw materials, providing currency and registering their orders, while violations.” Production units It is also followed up through the Consumer and Producer Protection Organization and punishments.
Announcing that the offending brands returned to the path of cooperation, he said: “The brands that did not cooperate with us may not be more than two or three brands, which of course are not the product of our selected goods (refrigerator, washing machine, TV and stove).”

Director General of the Office of Industries Home and office appliances Ministry of Silence Regarding the quality of home appliance products, he said: from 100% of production units, the quality is 50 to 60%. Production units It is good and even exports are reversed; People should know that the Iranian product goes abroad and eats foreign or Korean labels and returns to the country and people buy it with the idea of ​​foreign goods.