Rethinking tourism slogan and UNWTO 2022 mission/Covid crisis has stimulated creativity
Now, after 3 years of covid-19 disease and epidemic control and safety improvement, many countries whose main economy is based on tourism tried to increase their tourism prosperity. The silence of tourism during the pandemic gave the opportunity to many countries and activists to think more about the weaknesses and strengths and methods of re-creating tourism.
The number of international incoming tourists at the beginning of this year was double the number recorded in 2021. In some regions inbound tourists are already at pre-pandemic levels or even higher, many regions are poised to rebirth and flourish.
Cities and tourist destinations are trying innovative solutions with smart planning, rethinking how to organize, recover and the role they should assume based on the new realities of tourism.
About 14 million tourists visited Florence annually until the pandemic was officially declared in 2019. The following year, this city saw an 87% drop in visits, and in 2021, it saw a 47% growth compared to 2020; This practice prevails all over the world, especially in European cities.
Therefore, the World Tourism Organization has chosen “Rethinking Tourism” as the motto and mission of 2022, and this year this day will be celebrated on September 27.
The goal of the World Tourism Organization is to innovate, which will open the way to the future by focusing on the lessons learned and the opportunity to review will highlight tourism, which means that people and the planet are prioritized, and everyone from governments and businesses to local communities around A shared vision for a more sustainable, inclusive and resilient sector is coming together.
Among the other goals of choosing the topic of “Reviewing Tourism” is to inspire the review and rethinking in order to develop through the re-evaluation of capacities, building a different identity, skill training, continuous commitment, training and job creation, as well as the effects of tourism on the earth and opportunities for more sustainable growth.
In his message for World Tourism Day 2022 and the designated slogan, the Secretary General of the World Tourism Organization (Zorab) stated:
Revising one of the world’s largest economic sectors will not be easy. But; We are already well on our way. The covid crisis has stimulated and helped creativity. The pandemic has accelerated business change, bringing challenges as well as enormous opportunities to ensure more people benefit from the relaunch of tourism.
We are also making significant progress in making tourism a key driver of green, blue and digital economies, ensuring that growth does not come at the expense of people or the planet.
The goals of the World Tourism Organization provide this opportunity to the trustees, practitioners and activists of our country’s tourism, to simultaneously plan their assets by re-evaluating their capacities and abilities, examining their strengths and weaknesses by using new technologies for the future of the country’s tourism. The motto and mission of 2022 is the opportunity to avoid mistakes and raise development obstacles at the same time as other countries, and with integrated management, increasing knowledge and skills, sustainable development and green tourism are also taken into consideration, and honoring the opportunity of rebirth of the country’s tourism. to benefit from its benefits.