Samsung became the best-selling smartphone brand in the first quarter of 2023

According to the research company Canalys, the sales of smartphones in the first quarter of 2023 decreased by 13% compared to the first quarter of 2023, reaching 269.8 million units. In this period, Samsung and Apple were the best-selling brands in the market, respectively.

In this period of time, due to factors such as the state of the global economy and the decrease in demand from customers, the sale of smartphones decreased.

Samsung, the best-selling brand in the first quarter of 2023

In the first quarter of 2023, Samsung was the best-selling brand in the market with sales of 60.3 million phones and had a 22% market share, although the annual growth of Koreans in this period was negative 18%.

In second place is Apple with sales of 58 million devices and a share of 21%, which, unlike its competitor, has experienced an annual growth of 3%. As can be seen from the numbers, Samsung and Apple are very close to each other. In addition, Apple is the only prominent company on the list that has experienced annual growth, which is due to the high reception of the iPhone 14 series phones.

Xiaomi is the first Chinese brand present in Kanalis list Is. This company is far behind Samsung and Apple in this rank and has managed to sell 30.5 million smartphones in the first quarter of 2023. Xiaomi has 11% of the market and experienced negative annual growth of 22%.

In the next ranks, Oppo and Vivo can be seen respectively. These Chinese brands, which sold 26.6 and 20.9 million phones, have 10 and 8 percent of the market, respectively, and both experienced negative growth. Oppo experienced negative annual growth of 17% and Vivo experienced negative annual growth of 16%.

The total sales of smartphones in the first quarter of 2023 was equal to 269.8 million units, which was a 13% decrease compared to the first quarter of 2022.