Shahriar Zarshanas in “Jam Jam”/ Who determines the taste of the audience? – Mehr news agency Iran and world’s news

According to Mehr News Agency, citing the program’s public relations, “Jam Jam” with a critical approach, produced by Mustafa Hiyudi and edited and hosted by Seyed Ahmed Mousavi Samadi, airs every Monday on Ik Sima channel.

In the first and second episodes, this program discussed the issue of celebrities, which, with the presence of Mohammad Sadegh Kushki in the first episode and Ebrahim Darughezadeh in the second episode, brought up controversial issues for the first time on national media. The third part also discussed about taste building for the audience with the presence of Hossein Tzamzi.

The discussion of the audience’s taste continues this week in the “Jam Jam” program, and tonight, Monday 27th of Shahrivar, Shahriar Zarshenas, a researcher in the fields of literature, culture and philosophy, is an important part of the program and expands on this topic.

The taste of the audience has always been the problem of producers and creators in different mediums who try to influence the audience as their permanent consumers in different ways in the cinema and in the mediums of television or home network.

Sometimes disputes arise between producers of works of art and experts and those in charge of cultural policies, where one side defends the representation of the realities of society, for example, in the discussion of social harms, and insists on showing it openly in movies and series, and the other side Another view considers it as promoting the same harms and fueling its spread.

This program, which takes a critical look at the macro-level approaches in the field of culture and media, in the initial parts, with an analytical view, criticizes and examines the controversial issues that the Broadcasting Organization has faced.

“Jam Jam” program produced by Simorgh Center is broadcast live on channel 1 every Monday around 23:00.