Smartphones fell 11 percent in 2022

Recent data show that global smartphone sales have fallen due to adverse market conditions 11 Had a percentage in the first quarter of 2022. However, the market share of Samsung and Apple has been increasing.

According to the research results of the research institute CanalysIn the current market of Samsung smartphones with 24 Percent It is in the forefront of market share. Apple also shares 18 percent Itself is in second place and Xiaomi with a share 13 percent It is in the third place. Finally companies اوپو And ویوو They are also in the fourth and fifth places, respectively.

Despite the uncertainty of the market, these companies were able to find a way to stay in the market by developing a variety of products. For example, Samsung hand-to-head series A It took a while for its mid-range and low-cost handsets to remain popular in the market.

Reasons for declining smartphone sales

According to “سانیام چاوراسیاAs the iPhone 13 series continues to capture customer demand, the newly launched iPhone SE is becoming a major model among Apple’s mid-range smartphones. The reason for this may be the features requested by this phone, such as connectivity 5G Be. This, of course, contradicts a survey of US operators.

He also blamed the drop in sales this year on the “turbulent business environment” in the first quarter of the year, and believes that the market was hit by the Amicron strain and the re-emergence of Covid-19, but prompt treatment with widespread vaccination They calmed down quickly.

He also says that in addition to these cases, the war between Ukraine and Russia, along with recent Chinese quarantines and a series of inflation, have all further exacerbated the demand for this seasonal market.