Sony is likely to abandon the “Xperia” brand

According to new rumors about the future of Sony, the company apparently wants to rebrand its smartphones after about 15 years and no longer use the Xperia name. Another rumor also claims that Sony is developing advanced camera equipment for its upcoming smartphones. It is possible that Sony is looking for under-display selfie camera technology.

According to A new reportIt seems that Sony will no longer use the Xperia name in its future phones that use under-display camera technology. Sony first introduced the Xperia brand in the year 2008 with the phone Xperia X1 introduced and the latest phone released by this brand, Xperia 1 V which was unveiled in the middle of 2023.

If Sony wants to ditch the 15-year-old Xperia name, it would be like Apple ditching the iPhone brand or Samsung ditching its Galaxy, but it’s more likely that if Sony does, it will introduce its new smartphones under a different name.

Sony’s new phones with a selfie camera under the display

It seems that Sony will introduce a mobile in 2025 that Camera technology under the display Or UDC Uses. If the current report about the rebranding of these products is not true, this phone should be called Xperia 1 VII. Recently, it was reported that Apple also wants to provide UDC technology for iPhones by 2027 in collaboration with LG, but according to published reports, Sony will reach this goal by 2025.

In general, the Xperia series has not had significant sales in the United States or even globally. However, in both 2018 and 2023, “Kaz Hirai“, the CEO of Sony, said that the company will continue to produce smartphones despite its inability to make a profit. Earlier this year, a market analysis showed that Sony’s smartphones ranked 14th out of the top 20 brands.